TÜRKÇE
ENGLISH
Information
| Code | RTV228 |
| Name | Brand and Communication Design |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | GC General Culture Courses E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. ERDOĞAN GÜRDAL |
| Course Instructor |
Öğr. Gör. ERDOĞAN GÜRDAL
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to provide students with the ability to effectively design the communication processes of brands. Students will specialize in creating a strong brand identity and accurately communicating brand messages using visual and audio elements.
Course Content
Brand identity and brand positioning Visual and audio brand design elements Typography, color theory and logo design Design in advertising, public relations and media campaigns Digital marketing and social media content design Packaging design and its impact on brand perception Storytelling and sensory brand experience Creating corporate identity and brand loyalty
Course Precondition
The course has no prerequisites
Resources
Uztuğ, Ferruh (2003). Talk to Brand. Istanbul: Mediacat Publications. Moser, Mike (2003). 5 Steps to Brand Building. Istanbul: Mediacat. Publications.
Notes
Instructor's unpublished lecture notes, Erdoğan GÜRDAL
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the concepts of brand identity and brand positioning. |
| LO02 | Analyzes the effect of visual and audio design on brand perception. |
| LO03 | Applies logo, typography and color choices professionally. |
| LO04 | Applies brand design in advertising and public relations studies. |
| LO05 | She does digital marketing and social media content design. |
| LO06 | Evaluates the role of packaging design in brand identity. |
| LO07 | Applies brand storytelling and sensory experience design. |
| LO08 | It manages the processes of creating corporate identity and brand loyalty. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Basic concepts related to radio and television programming, professional terms, principles and describes the architectural features. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Apply the basic concepts of news media organizations in the production stage, knows the principles and methods. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | news generated in the media sector, news interviews, commentary jokes, chat, articles, reviews, portraits, biographies, memoirs, travel writing, radio text, television programs, text, script writing, and basic information that can create radio and television programs of various types It has. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Visual design, graphic-animasyon- filming, photography, audio and video files to process, and has the necessary professional achievements to make fiction. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Radio and television program prepares the proposal form, radio and television programs copy writer, explains how to do the various formats of radio and television programs. | |
| PLO06 | Yetkinlikler - Alana Özgü Yetkinlik | Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) balls, writer, literary types (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs. | |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Fotoğraf, audio and video files, jobs, apply the editing technique makes editing, advertising, series and film script writer knows graphic design and animation issues and shooting techniques, the film pulls, technological tools are used effectively. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Radio-TV. identify the data required for the solution of well-defined problems in the field, in order to make the collection and use of critical and creative thinking in an effective manner; In practice the theoretical information needed, the hands and / or intellectual skills to demonstrate how to implement appropriate methods, tools and techniques to use. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Radio-TV. issues related to the field area, taking into account the professional legislation, acting in the media sector awareness of ethical values and social responsibility (newspapers, internet, magazines, radio and television organizations, etc.) prepares the content of the products manufactured. | 4 |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | Radio-TV. in the field of media and communication sector (written and audiovisual-internet, etc.) in various areas of expertise to the appropriate product out putting professional aspects of technological tools and equipment (phones, cameras, computers, cameras, recording cihac etc.) it uses active. | 5 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Radio Tv. have the ability to clearly explain the designs and applications related to the field to their colleagues, superiors and the people and groups they serve, and to work in related teams, including interdisciplinary ones. | |
| PLO12 | Bilgi - Kuramsal, Olgusal | It manages a process in a way to take responsibility personally when necessary and to objectively evaluate and supervise the performances of other employees and to meet professional needs | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Won the lifelong learning skills, knowledge related to their profession, skills and experiences (courses, seminars, research, and in-service training of service vb.yöntem) in working life by developing continuous use. | |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He knows that the only way to reach real and correct information in the media sector is to establish a healthy, effective, accurate and strong communication, and he understands the necessity of using an effective Turkish and one or more of the other foreign languages while doing this. | 3 |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Radio-TV. With colleagues in the field and in the media sector, with other people and knows the power of the Internet to communicate with the relevant audiences actively informatics and to use social networking sites and twiter and use communication technologies. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Explains the protocol and rules of social behavior in community life, makes decisions according to her place and uses initiative | |
| PLO17 | Bilgi - Kuramsal, Olgusal | Radio and Television Programming on base, has practical and theoretical knowledge. | |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) collects, author, literary genres (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs, photos, audio and video files, works, makes and fiction writer. | 4 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | While serving in the field, taking into account the human rights and freedoms within the framework of democracy; social, scientific, cultural values and emphasis on professional ethics, and data services to the private and public spheres deliberately discrimination . |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing Communication, communication plan and the general framework. | Reviewiing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | IIntegrated marketing communications. Brand and brand strategies. | Reviewiing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Integrated marketing communications. Brand and brand strategies | Reviewiing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Media planning, advertising and advertising research | Reviewiing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Public relations, sales promotion, sponsorship | Reviewiing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Direct marketing, international communication | Reviewiing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Advertising analysis | Reviewiing lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 8 | Mid-Term Exam | review of lecture notes for theoretical and practical topics | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Visual and critical literacy | Reviewiing lecture notes | Öğretim Yöntemleri: Anlatım, Gösteri, Gösterip Yaptırma, Grup Çalışması |
| 10 | Advertising analysis methods, Semiotical analysis | Reviewiing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 11 | Ad-cultural relations and consumer society | Reviewiing lecture notes | Öğretim Yöntemleri: Anlatım, Gösteri, Gösterip Yaptırma, Grup Çalışması |
| 12 | Significance of advertising | Reviewiing lecture notes | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 13 | Globalization and consumer culture | Reviewiing lecture notes | Öğretim Yöntemleri: Grup Çalışması |
| 14 | Ad-brand relationship | Reviewiing lecture notes | Öğretim Yöntemleri: Tartışma, Grup Çalışması |
| 15 | Advertising-brand relationship and feedback. | review of lecture notes for theoretical and practical topics | Öğretim Yöntemleri: Tartışma, Grup Çalışması |
| 16 | Term Exams | review of lecture notes for theoretical and practical topics | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | review of lecture notes for theoretical and practical topics | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||