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Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | BYA262 |
| Name | Public Relations |
| Term | 2017-2018 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. HAYRİYE GÜNGÖR |
| Course Instructor |
Öğr. Gör. HAYRİYE GÜNGÖR
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Recognition of the concepts related to the discipline of public relations, explanation of the ways in which the relations with the public are functioning
Course Content
Public Relations, Public Relations Target Group, Public Relations Organization, Public Relations Tools.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the concepts of Public Relations and develops critical thinking about the discipline. |
| LO02 | Gives information about the types of Public Relations activities. |
| LO03 | Explains public relations activities suitable for the target audience. |
| LO04 | Explains the most appropriate communication channels for public relations activities. |
| LO05 | Explains Public Relations Models and historical development. |
| LO06 | Explains the similarities and differences of Public Relations with propaganda, advertising and marketing. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the basic concepts and principles of Office Management and Executive Assistantship. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Collects, analyzes and evaluates the data necessary for the solution of the problems encountered in the Office Management and Executive Assistant profession. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Follows and evaluates the developments in the field of Office Management and Executive Assistant by using scientific methods and techniques. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Have basic knowledge of social, economic, cultural and legal issues. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Gains information about the supervision and evaluation of the employees working under her in the offices. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Explains the information about the use of technology in offices. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Explains the services that can be carried out in the offices related to the field of Office Management and Executive Assistant and the related procedures. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Develops solution suggestions by using theoretical knowledge and skills, and general problems encountered in the field of Office Management and Executive Assistantship. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | It can collect the necessary information with the organization foreseen by the manager and present it in the form of a report. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Uses office technologies effectively. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | Regulates the time and protocol for the organizations envisaged by the manager. | |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Creates appropriate environments by taking into account the social and cultural differences of individuals and their special needs related to their fields. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Applies methods and techniques to keep the document and record processing for the manager under control. | |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/She can take responsibility individually and as a group in solving the problems encountered. | |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | By gaining self-learning ability, he/she can evaluate the information he/she has learned with a critical approach. | |
| PLO16 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/She can communicate effectively and healthily with the manager and the internal and external environment of the organization. | 5 |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/She can use the software and hardware required by his/her profession together with basic computer usage knowledge. | |
| PLO18 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have sufficient foreign language knowledge in the field of Office Management and Executive Assistant. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Have the necessary knowledge and awareness of social responsibility, ethical values, social security rights, occupational safety, worker health and environmental protection related to the field. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | A General View of Public Relations, Conceptual Framework of Public Relations, Historical Development of Public Relations, Public Related Concepts. | lecture notes | |
| 2 | Aims and Basic Principles of Public Relations, Goals Observed from the Perspective of Business, Goals Observed from the Societal Perspective. | lecture notes | |
| 3 | Organization of Public Relations Unit | lecture notes | |
| 4 | Public Relations Management Process | lecture notes | |
| 5 | Target Audience in Public Relations Management, Intra Institutional Target Audience, Non-Institutional Target Audience, Relations with the Media. | lecture notes | |
| 6 | Communication Tools Used in Public Relations Activities | lecture notes | |
| 7 | Image and Image Management in Public Relations. | lecture notes | |
| 8 | Midterm Exam | ||
| 9 | Public Relations in Crisis Management. | ||
| 10 | Social Responsibility in Public Relations. | ||
| 11 | Public Relations and Sponsorship. | ||
| 12 | Public Relations and Lobbying. | ||
| 13 | Public Relations And Social Media. | ||
| 14 | Public Relations and Corporate Culture. | ||
| 15 | General evaluation | ||
| 16 | Final Exam | ||
| 17 | Final Exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 5 | 5 |
| Final Exam | 1 | 14 | 14 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||