TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF COMMUNICATION |
| COMMUNICATION SCIENCES PR. | |
| Code | AS411 |
| Name | Content Analysis |
| Term | 2017-2018 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 1-2 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. SEVDA ÜNAL |
| Course Instructor |
Doç. Dr. SEVDA ÜNAL
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The course which aims students to internalize and utilize Content Analysis Methododology-a widely used research tool in many areas of Social Sciences, will enable them by the end of the academic term, to deduce, evaluate and uncover the overt or implicit meanings of any human or technology-product that has a ontent through systematic and more objective ways. Students are also expected to conceptualize the qualitative data through both quantitative and qualitative perspectives in a scientific manner.
Course Content
Starting with the introduction of a brief historical development, the course presents the basic features of Content analysis as a research methodology employed in social sciences., along with the scope and functions of this method in comparison with some other research metohds in the field. Also presented are the different techniques employed under Content Analysis such as Frequency analysis, Categorical and Evaluative analysis etc. techniques. After familiarizing students with the given method through examining different research samples, and steps used during the analyses, they will be guided to carry on their individual research using the C.A method through classroom applications such as peer- discussions and tutorials by the instructor.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. | |
| PLO02 | - | Recognizes the national and global communication systems, the basic concepts, theories and principles. | |
| PLO03 | - | Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). | |
| PLO04 | - | Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. | |
| PLO05 | - | Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. | |
| PLO06 | - | From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. | |
| PLO07 | - | Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. | |
| PLO08 | - | As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. | |
| PLO09 | - | Organizes and/or actively participates in the social, artistic and cultural activities, reports events. | |
| PLO10 | - | Follows the local, national and international events with critical comments. | |
| PLO11 | - | Is able to work in the group as well as having the competence of the individual work | |
| PLO12 | - | Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. | |
| PLO13 | - | Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning | |
| PLO14 | - | Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. | |
| PLO15 | - | Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad. | |
| PLO16 | - | While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. | |
| PLO17 | - | Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, | |
| PLO18 | - | Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) | |
| PLO19 | - | Identifies learning needs and future career plan and perform accordingly. | |
| PLO20 | - | Has the knowledge of the legal framework related to the field. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Content Analysis | ||
| 2 | Functions and fields of application of Content Analysis | Reading passage | |
| 3 | Comparison of Content Analysis with other methods of Social research. Distinction between qualitative and quantitative investigation. | Reading passage-Library research | |
| 4 | Operation of the method 1:Analytical Description and encoding. | Reading passage-Library research | |
| 5 | Operations of the method 2: Inference-Reliability-Validity | Exercises | |
| 6 | Observation on various applicatins | Reading passage-Library research | |
| 7 | Techniques of analysis: Frequency Analysis-Category analysis-Evaluative and others. | Reading passages-exercises | |
| 8 | MIDTERM EXAM | Taught course subjects | |
| 9 | Research applications (individual basis):Defining the problem and the research question | Preparing for the Term Project | |
| 10 | Determining the type and scope of the data and the method of data collection . Ethical considerations | Term Project | |
| 11 | Starting the analysis:Classification, codification, conceptualization of the data | Term Project | |
| 12 | Data analysis and evaluation | Term Project | |
| 13 | PRESENTATONS OF INDIVIDUAL STUDENT RESEARCH | Term Project | |
| 14 | PRESENTATONS OF INDIVIDUAL STUDENT RESEARCH | Term Project | |
| 15 | PRESENTATONS OF INDIVIDUAL STUDENT RESEARCH | Term Project | |
| 16 | FINAL EXAM | Taught course subjects | |
| 17 | FINAL EXAM | Taught course subjects |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |