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Information
| Unit | FACULTY OF COMMUNICATION |
| COMMUNICATION SCIENCES PR. | |
| Code | ILT306 |
| Name | Health Communication |
| Term | 2017-2018 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Course builds the corporate infrastructure of health communication, and aims to transfer the theories and models, the methods and strategies in the field of health communication, using health communication in media, importance of interpersonal communication in health communication to students with a critical way thinking.
Course Content
Features of health communication and field of activity, health communication theories and models, campaign process in health communication, health communication and social marketing, health communication and defending in media, health communication and crisis communication, health communication and media, health literate, health communication and ethics, interpersonal communication in health communication will be discussed and transferred.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. | |
| PLO02 | - | Recognizes the national and global communication systems, the basic concepts, theories and principles. | |
| PLO03 | - | Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). | |
| PLO04 | - | Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. | |
| PLO05 | - | Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. | |
| PLO06 | - | From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. | |
| PLO07 | - | Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. | |
| PLO08 | - | As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. | |
| PLO09 | - | Organizes and/or actively participates in the social, artistic and cultural activities, reports events. | |
| PLO10 | - | Follows the local, national and international events with critical comments. | |
| PLO11 | - | Is able to work in the group as well as having the competence of the individual work | |
| PLO12 | - | Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. | |
| PLO13 | - | Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning | |
| PLO14 | - | Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. | |
| PLO15 | - | Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad. | |
| PLO16 | - | While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. | |
| PLO17 | - | Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, | |
| PLO18 | - | Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) | |
| PLO19 | - | Identifies learning needs and future career plan and perform accordingly. | |
| PLO20 | - | Has the knowledge of the legal framework related to the field. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Health Communication. | Reading of literature | |
| 2 | What is Health Communication, Its features and field of activity. | Reading of literature | |
| 3 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Health Belief Model, Social Learning Model, Mind Based Action Theory). | Reading of literature | |
| 4 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Behaviour Change Steps Model, Communication for Persuasion Theory, Detailing Tendency Model, Realization Ability Theory, Unite-Approach Theory). | Reading of literature | |
| 5 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Spreading of Innovation Theory, Impowering of Society Theory, Precede-Proceed Model). | Reading of literature | |
| 6 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Communication for Behaviour Effect, Communication Model for Social Change, Enhanced Parallel Process Model). | Reading of literature | |
| 7 | Campaign Process in Health Communication: Planning Steps, Situation Analysis and Target Audience. | Reading of literature | |
| 8 | Mid-term exam | Taught course subjects | |
| 9 | Campaign Process in Health Communication: Strategies, Planning, Implementation, and Evaluation. | Reading of literature | |
| 10 | Health Communication and Social Marketing. | Reading of literature | |
| 11 | Health Communication and Crisis Communication. | Reading of literature | |
| 12 | Health Communication and Defending in Media | Reading of literature | |
| 13 | Health Communication and Media: Health Literate, Critical Health Communication. | Reading of literature | |
| 14 | Health Communication and Ethics. | Reading of literature | |
| 15 | Interpersonal Communication in Health Communication: Doctor-Patient Communication, Medical Personnel-Patient Communication, Professional Medical Communication. | Reading of literature | |
| 16 | Final exam | Taught course subjects | |
| 17 | Final exam | Taught course subjects |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |