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Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | ISY204 |
| Name | Business Management II |
| Term | 2017-2018 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. SEVAL RENKAL DIBLAN |
| Course Instructor |
Öğr. Gör. Dr. SEVAL RENKAL DIBLAN
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Ensure that students have competency in management organization and marketing knowledge
Course Content
Management organization and marketing management fields
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Acquiring enough conceptual knowledge in Mathematics, Science and Basic Engineering issues related to his/her field | |
| PLO02 | - | Acquiring enough applied knowledge in Mathematics, Science and Basic Engineering issues related to his/her field | |
| PLO03 | - | Bu using the basic knowledge and skills acquired in his/her field of study, to have the ability to evaluate and interpret the data, to define and analyze the problems, to make solution suggestions based on evidence and proofs | |
| PLO04 | - | To choose and use efficiently contemporary techniques and means as well as information technologies required for the applications related to the field of study | |
| PLO05 | - | To become skillful at making designs by means of technical and computer-aided drawings and simulation programs, and by using various software programs to be able to choose systems and components required in by the field apart from making the basic sizing computations and drawing the architectural and static projects and details | |
| PLO06 | - | To become skillful at using computer hardware and software in a baseline level required by the field of study | |
| PLO07 | - | To gain the ability to produce solutions to unforeseen situations, take responsibility in teams and to have the skill to conduct individual works. | |
| PLO08 | - | To be aware of Business Law, Job Security, environmental protection and quality concepts | |
| PLO09 | - | To achieve an awareness of the necessity of lifelong learning and consistently self-improving besides of following the developments in science and technology | |
| PLO10 | - | To have a command of communication skills and foreign language in order to communicate efficiently and follow the latest developments in his/her field of study | |
| PLO11 | - | To have the consciousness of professional, social and universal ethics and responsibilities and show respect to historical values. | |
| PLO12 | - | To have a command of communication skills and foreign language in order to communicate efficiently and follow the latest developments in his/her field of study | |
| PLO13 | - | To gain application skills, by making on-the-spot checks regarding the processes related to his or her field both in public and private sectors. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The basic concepts related to management and managers, the qualifications and the abilities of contemporary managers | Examination of course presentation | |
| 2 | Classic management teo, Neo-classical management teo, Modern management teo | Examination of course presentation | |
| 3 | Environmental adaptation approaches | Examination of course presentation | |
| 4 | Planning function | Examination of course presentation | |
| 5 | Coordination function, Control function | Examination of course presentation | |
| 6 | New management techniques-I | Examination of course presentation | |
| 7 | New management techniques-II | Examination of course presentation | |
| 8 | mid-term | Examination of course presentation | |
| 9 | GENERAL MARKETING | Examination of course presentation | |
| 10 | History of Marketing | Examination of course presentation | |
| 11 | Scope of marketing | Examination of course presentation | |
| 12 | Basic Principles of Marketing | Examination of course presentation | |
| 13 | MARKETING AND BENEFITS | Examination of course presentation | |
| 14 | MARKET TARGETING | Examination of course presentation | |
| 15 | DIFFERENTIATION AND POSITIONING | Examination of course presentation | |
| 16 | Fınal | Examination of course presentation | |
| 17 | Fınal | Examination of course presentation |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |