TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
| BUSINESS ADMINISTRATION PR. | |
| Code | ISLZ309 |
| Name | Marketing Management |
| Term | 2018-2019 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HİLAL İNAN |
| Course Instructor |
Prof. Dr. HİLAL İNAN
(Güz)
(A Group)
(Ins. in Charge)
Prof. Dr. DENİZ ZEREN (Güz) (B Group) (Ins. in Charge) Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU (Güz) (C Group) (Ins. in Charge) |
Course Goal / Objective
The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing opportunities and problems.
Course Content
This course consists of the subjects of product, price, place and promotion, global marketing, online marketing, ethics and social responsibility.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Develop marketing strategies for producing, pricing, placing and promoting appropriate products for consumers. |
| LO02 | Explain differences between online marketing and traditional marketing and develop appropriate strategies for these differences. |
| LO03 | Determine differences between consumers from different countries and determine fundamentals of being successful in foreign markets. |
| LO04 | Plan campaigns and activities which consider benefits of society in the framework of social responsibility. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | List and define the concepts of business management, and explain their relations to each other | 5 |
| PLO02 | - | List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. | 3 |
| PLO03 | - | List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. | 3 |
| PLO04 | - | Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. | 2 |
| PLO05 | - | Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. | 2 |
| PLO06 | - | Determine appropriate methods to solve business problems | 5 |
| PLO07 | - | Evaluate the results that are obtained from applications of business management methods | 5 |
| PLO08 | - | Use the basic numerical and statistical softwares | 1 |
| PLO09 | - | Use the basic enterprise resource planning (ERP) softwares | 0 |
| PLO10 | - | Take initiative individually or/and as a member of a team, lead and work effectively | 5 |
| PLO11 | - | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 0 |
| PLO12 | - | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 5 |
| PLO13 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. | 4 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | 5 |
| PLO15 | - | Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format | 5 |
| PLO16 | - | Question traditional approaches, methods and implementations; develop and implement alternative methods when required | 5 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 5 |
| PLO18 | - | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives | 5 |
| PLO19 | - | Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Product | Reading related parts from required materials | |
| 2 | Product | Reading related parts from required materials. | |
| 3 | Marketing Channels and Distribution | Reading related parts from required materials | |
| 4 | Marketing Channels and Distribution | Reading related parts from required materials | |
| 5 | Promotion | Reading related parts from required materials | |
| 6 | Advertisement and Public Relations | Reading related parts from required materials | |
| 7 | Sales Promotion and Personal Selling | Reading related parts from required materials | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Pricing | Reading related parts from required materials | |
| 10 | Online Marketing | Reading related parts from required materials | |
| 11 | Services Marketing and Non-Profit Organizations Marketing | Reading related parts from required materials | |
| 12 | Services Marketing and Non-Profit Organizations Marketing | Reading related parts from required materials | |
| 13 | Global Marketing | Reading related parts from required materials | |
| 14 | Global Marketing | Reading related parts from required materials | |
| 15 | Ethics and Social Responsibility | Reading related parts from required materials | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||