TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
| ECONOMICS PR. (ENGLISH) | |
| Code | BUSS301 |
| Name | Principles of Marketing |
| Term | 2018-2019 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | İngilizce |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HATİCE DOĞAN SÜDAŞ |
| Course Instructor |
Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To learn the components of a companys strategic marketing program including how to plan, price, promote, and distribute products and services, To understand marketings role in the society, To identify why and how consumers are considered in our strategic marketing plans.
Course Content
This course consists of the subjects of definition and scope of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing research, industrial markets and consumer behaviors.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Can determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan. |
| LO02 | Can learn the fundamentals of marketing research |
| LO03 | Learn the factors that affect consumer behavior, decision mechanisms and buying decisions. |
| LO04 | Find out specifications of industrial markets and industrial buying behavior. |
| LO05 | Have knowledge about fundamentals and steps of effective market segmentation. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Explain the importance of demand and supply in economy sciece and the well-running conditions of the market economy | 0 |
| PLO01 | - | Explain the importance of demand and supply in economy sciece and the well-running conditions of the market economy | 0 |
| PLO02 | - | Define the role of pricing within the event advantage of the market economy | 0 |
| PLO02 | - | Define the role of pricing within the event advantage of the market economy | 0 |
| PLO03 | - | Define the role of the state in economy, money and financial policies, the central bank and the structure of the market | 0 |
| PLO03 | - | Define the role of the state in economy, money and financial policies, the central bank and the structure of the market | 0 |
| PLO04 | - | Perceive the costs and benefits arising from the global economy | 0 |
| PLO04 | - | Perceive the costs and benefits arising from the global economy | 0 |
| PLO05 | - | Produce nymerical and policy options when confronted with problems | 5 |
| PLO05 | - | Produce nymerical and policy options when confronted with problems | 0 |
| PLO06 | - | Use quantitative and qualitative techniques of model building, decoding and interpretation | 0 |
| PLO06 | - | Use quantitative and qualitative techniques of model building, decoding and interpretation | 5 |
| PLO07 | - | Use the theory of economics in the analysis of economic events | 5 |
| PLO07 | - | Use the theory of economics in the analysis of economic events | 0 |
| PLO08 | - | Use computer programs, do synthesis and present prepared data efficiently | 5 |
| PLO08 | - | Use computer programs, do synthesis and present prepared data efficiently | 0 |
| PLO09 | - | Apply the methods of economic analysis. | 0 |
| PLO09 | - | Apply the methods of economic analysis. | 5 |
| PLO10 | - | Analyze at conceptual level and aquire abiliy in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems | 0 |
| PLO10 | - | Analyze at conceptual level and aquire abiliy in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems | 5 |
| PLO11 | - | Take responsibility individually and/or in a team, take leadership and work effectively | 5 |
| PLO11 | - | Take responsibility individually and/or in a team, take leadership and work effectively | 5 |
| PLO12 | - | Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself | 5 |
| PLO12 | - | Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself | 5 |
| PLO13 | - | Use of different sources about an unfamiliar field within academic principles, synthesize gained data and present effectively | 5 |
| PLO13 | - | Use of different sources about an unfamiliar field within academic principles, synthesize gained data and present effectively | 5 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements of academic and work life | 5 |
| PLO15 | - | Understand and interpret related peoples´ feelings, thoughts and behaviours correctly; express him-/herself accurately in written and oral language | 5 |
| PLO16 | - | Question traditional attitudes, applications and methods, develop and apply new methods when needed. | 5 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing in the modern organization | Reading the related chapter | |
| 2 | Marketing planning: An overview of marketing | Reading the related chapter | |
| 3 | The marketing environment | Reading the related chapter | |
| 4 | Understanding consumer behavior | Reading the related chapter | |
| 5 | Understanding organizational buying behavior | Reading the related chapter | |
| 6 | Marketing Ethics and Corporate Responsibility | Reading the related chapter | |
| 7 | Marketing research and information system | Reading the related chapter | |
| 8 | Midterm Exam | Studying for exam | |
| 9 | Market segmentation and positioning | Reading the related chapter | |
| 10 | Managing Products: Brand and corporate identity management | Reading the related chapter | |
| 11 | Managing Products: Product life cycle, Portfolio planning, Product Growth Strategies | Reading the related chapter | |
| 12 | Developing new products | Reading the related chapter | |
| 13 | Presentations | Preparing for the presentation | |
| 14 | Presentations | Preparing for the presentation | |
| 15 | Presentations | Preparing for the presentation | |
| 16 | Final Exam | Studying for exam | |
| 17 | Final Exam | Studying for exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||