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Information
| Unit | FACULTY OF AGRICULTURE |
| GARDEN PLANTS PR. | |
| Code | TEP363 |
| Name | Agricultural Marketing |
| Term | 2018-2019 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ARZU SEÇER |
| Course Instructor |
Doç. Dr. ARZU SEÇER
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Supply and demand in agricultural commodities,pricing in different marketing types, marketing mix, cooperations leading agriculture market
Course Content
to gain information about pricing in agricultural commodities market, marketing mix, cooperations leading agriculture market
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | gains detailed information about supply and demand in agricultural commodities |
| LO02 | gains information about market types and pricing |
| LO03 | recognizes the elements of marketing mix |
| LO04 | learns information about cooperations leading agriculture market |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | To have sufficient theoretical knowledge in basic engineering and agricultural engineering | 2 |
| PLO02 | - | To have sufficient theoretical knowledge in basic horticulture and also fruit, vegetable, vitis and ornamental growing and breeding subjects | 0 |
| PLO03 | - | To have technical kknowledge in subjects related to horticulture | 0 |
| PLO04 | - | Finding the source of environmental, biological, technical and economical problems in horticulture those reduce yield and quality and developing solutions based on researches | 0 |
| PLO05 | - | To define, entitle and grow fruit, vegetable, vineyard and ornamentals | 0 |
| PLO06 | - | Breeding in Horticulture, developing new cultivars and producing propagation materials of new developed varieties | 0 |
| PLO07 | - | Using and applying biotechnology in horticulture | 0 |
| PLO08 | - | Applying methods for preserving genetic resources and environment for sustainable usage in horticulture | 0 |
| PLO09 | - | Irrigation, fertilization, defining pests and diseases, considering and assaying changes after post-harvest storage in horticulture | 0 |
| PLO10 | - | Obatining data in horticulture, researching, considering, recording, consulting and expert ability, project writing and applying | 3 |
| PLO11 | - | Recognizing different roles those enchance the individual skills and undertaking role as a member of the work team and having skills in terms of team work under different conditions | 0 |
| PLO12 | - | Accessing to the relevant information for the purpose, analytical thinking and planning, questioning, having an exploratory and creative vision and using the obtained knowledge for the benefit of society | 2 |
| PLO13 | - | Transfering knowledge to filed working people with different levels, concacting, data presenting. Moreover updating theirselves in terms of science, culture, art and social areas regarding their individual interest and skills. | 3 |
| PLO14 | - | Establishing-managing orchards, greenhouses and vineyards | 0 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing concepts the role of marketing in agricultural development | Lecture notes and recommended resources for the relevant sections | |
| 2 | Definition of demand, demand table, demand law, demand curve | Lecture notes and recommended resources for the relevant sections | |
| 3 | Factors affecting demand; price elasticity of demand | Lecture notes and recommended resources for the relevant sections | |
| 4 | Factors affecting demand; income elasticity of demand | Lecture notes and recommended resources for the relevant sections | |
| 5 | Factors affecting demand (cont.) Future predictions of consumers for income and price Consumers taste and prefereneces Number of consumers | Lecture notes and recommended resources for the relevant sections | |
| 6 | Features of demand for agricultural commodities | Lecture notes and recommended resources for the relevant sections | |
| 7 | Definition of supply, supply table supply law, supply curve | Lecture notes and recommended resources for the relevant sections | |
| 8 | Mid-Term Exam | Lecture notes and recommended resources for the relevant sections | |
| 9 | Factors affecting supply Elasticity of supply Price of production factors Production techniques and productivity | Lecture notes and recommended resources for the relevant sections | |
| 10 | Features of supply of agricultural commodities | Lecture notes and recommended resources for the relevant sections | |
| 11 | Market types and pricing Perfect competition market Monopoly market Monopolistic competition market | Lecture notes and recommended resources for the relevant sections | |
| 12 | Market types and pricing Oligopoly Buyers' monopoly producers surplus conusmers surplus and price discrimination | Lecture notes and recommended resources for the relevant sections | |
| 13 | Mid Term Exam | Lecture notes and recommended resources for the relevant sections | |
| 14 | Marketing mix Product Promotion Price Place | Lecture notes and recommended resources for the relevant sections | |
| 15 | Cooperations leading agriculture market Marketing boards Auctions Collective Trademark management | Lecture notes and recommended resources for the relevant sections | |
| 16 | Term Exams | Lecture notes and recommended resources for the relevant sections | |
| 17 | Term Exams | Lecture notes and recommended resources for the relevant sections |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |