TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF NATURAL AND APPLIED SCIENCES |
| INDUSTRIAL ENGINEERING (MASTER) (WITH THESIS) | |
| Code | EM536 |
| Name | Marketing Communication and Sales Management |
| Term | 2022-2023 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi MEVHİBE OYA ÇETİK |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
It is aimed to inform students about the concepts of communication and marketing communications, integrated marketing communication, promotion mix, advertising, public relations and publicity, personal selling, product and packaging, distribution, price, contact size, brand management and brand positioning
Course Content
The concept of communication, marketing communication, the basic elements of the marketing mix, and integrated marketing communications will be discussed.
Course Precondition
None
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learns basic communication model |
| LO02 | Learns the importance of marketing communications |
| LO03 | Learns basic concepts of marketing communication. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The communication concept | Reading related references | |
| 2 | Basic communication model | Reading related references | |
| 3 | Basic communication model | Reading related references | |
| 4 | Marketing communication | Research | |
| 5 | Marketing communication | Research | |
| 6 | Basic marketing principles | Reading related references | |
| 7 | Basic marketing principles | Reading related references | |
| 8 | Mid-Term Exam | Exam preparation | |
| 9 | New concepts | Research | |
| 10 | New concepts | Research | |
| 11 | Customer relation management | Reading related references | |
| 12 | Customer relation management | Research | |
| 13 | Application | Research | |
| 14 | Application | Research | |
| 15 | Application | Research | |
| 16 | Term Exams | Exam preparation | |
| 17 | Term Exams | Exam preparation |