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Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (PhD) | |
| Code | MG3811 |
| Name | Strategic Marketing |
| Term | 2018-2019 Academic Year |
| Term | Spring |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HİLAL İNAN |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this course is to enable students to have compherensive aspect on strategic marketing theory.
Course Content
This course consists of the subjects of strategic marketing planning, evolution of strategic marketing, competition and positioning strategies, Market Orientation, Customer Analysis, Entry Strategies to New Markets, Measurement of Market Opportunities, Application and Control of Strategies.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Have compherensive aspect on the strategic marketing theory in both local and global literature. |
| LO02 | Execute strategic marketing plans |
| LO03 | Explain development of marketing thought. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic theoretical models for business field | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Lists and identifies the theories that will contribute to the development of scientific methods and tools used in business | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Has an understanding of the legal and ethical issues faced by the Business profession | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how to interpret the findings as a result of models used in business methods. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Creates sufficient knowledge to find a solution to the problems met by business | 4 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Contributes to business by following the basic steps of the methods used in business | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Apply the application of business management methods. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Encourages taking responsibility, claiming the lead and working effectively in a team and / or individually. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal | 5 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has a good command of Turkish, as well as at least one another foreign language in accordance with the requirements of academic and work life | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Develops and implements new research methods that will contribute to the development of the business field | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Develops new guidelines for the business managers’ decision making processes by researching on sub-disciplines of the business field. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Forms the basis for the decision-making process by researching on the science of business field | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Evolution of the Marketing Thought | Reading related parts from required materials | |
| 2 | Strategic Marketing Planning | Reading related parts from required materials | |
| 3 | Strategic Analysis abd Market Oportunities | Reading related parts from required materials | |
| 4 | Sector and Competition Analysis | Reading related parts from required materials | |
| 5 | Client and Consumer Analysis | Reading related parts from required materials | |
| 6 | Market Attractiveness Analysis | Reading related parts from required materials | |
| 7 | Positioning Strategies | Reading related parts from required materials | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | New market entry strategies | Reading related parts from required materials | |
| 10 | Marketing strategies for emerging markets | Reading related parts from required materials | |
| 11 | Marketing strategies for mature markets | Reading related parts from required materials | |
| 12 | Marketing strategies for recessive markets | Reading related parts from required materials | |
| 13 | Strategy Implementation and Performance Evaluations | Reading related parts from required materials | |
| 14 | Presentations | Preparing for presentation | |
| 15 | Presentations | Preparing for presentation | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||