TÜRKÇE
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Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (PhD) | |
| Code | MG3809 |
| Name | Consumer Behavior |
| Term | 2018-2019 Academic Year |
| Term | Fall |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. SERAP ÇABUK |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this course is to get students to comprehend consumers, consumer decision process, buying process and the factors of these processes.
Course Content
This course consists of the subjects of consumer decision process, internal and external factors of this process.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learn the role of psychological and socio-cultural factors in consumer behaviour. |
| LO02 | Have ability to develop effective marketing strategies by understaing the role of psychological factors in consumer buying process. |
| LO03 | Have ability to develop effective marketing strategies by understaing the role of socio cultural factors in consumer buying process. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic theoretical models for business field | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Lists and identifies the theories that will contribute to the development of scientific methods and tools used in business | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Has an understanding of the legal and ethical issues faced by the Business profession | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how to interpret the findings as a result of models used in business methods. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Creates sufficient knowledge to find a solution to the problems met by business | 3 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Contributes to business by following the basic steps of the methods used in business | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Apply the application of business management methods. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Encourages taking responsibility, claiming the lead and working effectively in a team and / or individually. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal | 4 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has a good command of Turkish, as well as at least one another foreign language in accordance with the requirements of academic and work life | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Develops and implements new research methods that will contribute to the development of the business field | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Develops new guidelines for the business managers’ decision making processes by researching on sub-disciplines of the business field. | 4 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Forms the basis for the decision-making process by researching on the science of business field | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Consumer Behavior | Reading related parts from course sources | |
| 2 | Consumer Behavior Models and Consumer Behavior-Marketing Strategies Relationship | Reading related parts from course sources | |
| 3 | Learning and Memory | Reading related parts from course sources | |
| 4 | Motivation and Involvement | Reading related parts from course sources | |
| 5 | Sensations and Perception | Reading related parts from course sources | |
| 6 | Attitudes and Emotions | Reading related parts from course sources | |
| 7 | Personality and Ego | Reading related parts from course sources | |
| 8 | Mid-Term Exam | Preparing for exam | |
| 9 | Values and Life-Style | Reading related parts from course sources | |
| 10 | Family, Group Dynamics, Reference Groups | Reading related parts from course sources | |
| 11 | Personal Effects and Diffusion of Innovations | Reading related parts from course sources | |
| 12 | Social Class | Reading related parts from course sources | |
| 13 | Culture and Subculture | Reading related parts from course sources | |
| 14 | Consumer Buying Process | Reading related parts from course sources | |
| 15 | Consumer Buying Process | Reading related parts from course sources | |
| 16 | Term Exams | Preparing for exam | |
| 17 | Term Exams | Preparing for exam |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||