TÜRKÇE
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Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (PhD) | |
| Code | MGS800 |
| Name | Seminar |
| Term | 2018-2019 Academic Year |
| Term | Spring |
| Duration (T+A) | 0-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 0 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Seminer |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. VEYİS NACİ TANIŞ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The objective of this course is to conduct a research and/or an investigative study on the latest developments in a topic of interest under the supervision of an academic advisor. This course is compulsory to all Phd students.
Course Content
Special topics in business administration
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Earns a scientific ethic and discipline as well as to providing an ability to monitor and evaluate the current literature |
| LO02 | Examines the research the process of problem identification, data collection, data analysis and interpretation of results |
| LO03 | Reviews the major scientific research methods |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Explains the basic theoretical models for marketing function. | |
| PLO02 | - | Lists and identifies the theories that will contribute to the development of scientific methods and tools used in marketing. | |
| PLO03 | - | Investigates how to model theorems in marketing field and how to associate these models with the the quantitive decision making techniques. | |
| PLO04 | - | Explains how to interpret the findings as a result of the application of statistical and theoretical models used in marketing. | |
| PLO05 | - | Can create sufficient knowledge to find a solution to the problems that might be faced by marketing managers. | |
| PLO06 | - | Contributes to the applied marketing management by following the basic steps of the methods used in marketing. | |
| PLO07 | - | Achieves optimal results using techniques that help to increase the market success. | |
| PLO08 | - | Can take responsibility as an individual and/or as part of a team, can lead and work effectively. | |
| PLO09 | - | Can keep track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal. | |
| PLO10 | - | Have ability to utilize scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively. | |
| PLO11 | - | Has a good command of Turkish, as well as at least one another foreign language in accordance with the requirements of academic and work life. | |
| PLO12 | - | Implements new research methods that will contribute to the development of the marketing field. | |
| PLO13 | - | Develops new guidelines for the marketing managers’ decision making processes by researching on sub-disciplines of the marketing field. | |
| PLO14 | - | Designs appropriate marketing approaches, applications and methodologies in accordance with the business sector and the market in which they operate. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | How to determine and select a thesis/dissertation topic | material reading | |
| 2 | How to determine and select a thesis/dissertation topic | material reading | |
| 3 | APA style examining | material reading | |
| 4 | APA style examining | material reading | |
| 5 | The issues that needs attention in seminar writing. | material reading | |
| 6 | inspection of the thesis/dissertation writing guide offered by SBE | material reading | |
| 7 | Preparation of content | material reading | |
| 8 | Mid-Term Exam | Test sınavı | |
| 9 | The importance of footnotes and references and preparation | material reading | |
| 10 | Proposals and writing up a proposal | material reading | |
| 11 | Evaluation of the thesis/dissertation | material reading | |
| 12 | Evaluation of the thesis/dissertation | material reading | |
| 13 | Evaluation of the seminar | material reading | |
| 14 | Evaluation of the seminar | material reading | |
| 15 | Editing and reporting the results | material reading | |
| 16 | Term Exams | Test sınavı | |
| 17 | Term Exams | Test sınavı |