BUSZ102 Introduction to Business Administration II

6 ECTS - 3-0 Duration (T+A)- 2. Semester- 3 National Credit

Information

Unit FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
ECONOMICS PR. (ENGLISH)
Code BUSZ102
Name Introduction to Business Administration II
Term 2019-2020 Academic Year
Semester 2. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language İngilizce
Level Lisans Dersi
Type Normal
Label C Compulsory
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MEHMET TURAN
Course Instructor Prof. Dr. MEHMET TURAN (Bahar) (A Group) (Ins. in Charge)


Course Goal / Objective

This course aims to provide basic concepts of business functions to students.

Course Content

Marketing management, Product pricing, promotion, distribution, Accounting, Financial management, Banking, Risk management, Public relations, Information systems, Decision techniques

Course Precondition

Resources

Notes



Course Learning Outcomes

Order Course Learning Outcomes
LO01 Explain the concepts of marketing, strategic marketing and marketing research.
LO02 Explain product, product types, product life cycle and pricing.
LO03 Define the concepts of distribution and promotion.
LO04 Explain the concepts of accounting and basic accounting equation.
LO05 Explain the concepts of financial management and apply basic financial ratios.
LO06 Explain the concept of money and banking systems.
LO07 Define the concepts of capital markets, stocks and bonds.
LO08 Define the concepts of risk management, insurance and public relations.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 - Explain the importance of demand and supply in economy sciece and the well-running conditions of the market economy 5
PLO01 - Explain the importance of demand and supply in economy sciece and the well-running conditions of the market economy 4
PLO02 - Define the role of pricing within the event advantage of the market economy 0
PLO02 - Define the role of pricing within the event advantage of the market economy 2
PLO03 - Define the role of the state in economy, money and financial policies, the central bank and the structure of the market 3
PLO03 - Define the role of the state in economy, money and financial policies, the central bank and the structure of the market 4
PLO04 - Perceive the costs and benefits arising from the global economy 3
PLO04 - Perceive the costs and benefits arising from the global economy 1
PLO05 - Produce nymerical and policy options when confronted with problems 2
PLO05 - Produce nymerical and policy options when confronted with problems 4
PLO06 - Use quantitative and qualitative techniques of model building, decoding and interpretation 5
PLO06 - Use quantitative and qualitative techniques of model building, decoding and interpretation 1
PLO07 - Use the theory of economics in the analysis of economic events 5
PLO07 - Use the theory of economics in the analysis of economic events 2
PLO08 - Use computer programs, do synthesis and present prepared data efficiently 3
PLO08 - Use computer programs, do synthesis and present prepared data efficiently 5
PLO09 - Apply the methods of economic analysis. 0
PLO09 - Apply the methods of economic analysis. 2
PLO10 - Analyze at conceptual level and aquire abiliy in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems 4
PLO10 - Analyze at conceptual level and aquire abiliy in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems 0
PLO11 - Take responsibility individually and/or in a team, take leadership and work effectively 5
PLO11 - Take responsibility individually and/or in a team, take leadership and work effectively 3
PLO12 - Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself 5
PLO12 - Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself 5
PLO13 - Use of different sources about an unfamiliar field within academic principles, synthesize gained data and present effectively 5
PLO13 - Use of different sources about an unfamiliar field within academic principles, synthesize gained data and present effectively 5
PLO14 - Use Turkish and at least one foreign language in accordance with the requirements of academic and work life 4
PLO14 - Use Turkish and at least one foreign language in accordance with the requirements of academic and work life 3
PLO15 - Understand and interpret related peoples´ feelings, thoughts and behaviours correctly; express him-/herself accurately in written and oral language 4
PLO15 - Understand and interpret related peoples´ feelings, thoughts and behaviours correctly; express him-/herself accurately in written and oral language 3
PLO16 - Question traditional attitudes, applications and methods, develop and apply new methods when needed. 4
PLO16 - Question traditional attitudes, applications and methods, develop and apply new methods when needed. 5
PLO17 - Recognize and apply social, scientific and professional ethical values. 5
PLO17 - Recognize and apply social, scientific and professional ethical values. 5


Week Plan

Week Topic Preparation Methods
1 An Overview of the Basic Business Functions Professors own notes
2 Marketing Business Today (p. 327-338)
3 Consumer behavior Business Today (p. 338-356)
4 Product and Pricing Decisions Business Today (p. 357-386)
5 Distribution and Promotion Business Today (p. 387-448)
6 Computers and Information Technology and Quantitative Decision Techniques Business Today (p. 449-480)
7 Accounting Business Today (p. 481-510)
8 Mid-Term Exam Studying for exam
9 Money and Banking Business Today (p. 511-520)
10 Money and Banking Business Today (p. 520-540)
11 Financial Management Business Today (p. 541-556)
12 Financial Management Business Today (p. 556-570)
13 Securities Market Business Today (p. 571-600)
14 Government Regulations and Business Law, Risk Management and Insurance Business Today (p. 601-632)(p. 633-656)
15 Projects presentaions Preparings of projects
16 Term Exams Studying for exam
17 Term Exams Studying for exam


Assessment (Exam) Methods and Criteria

Assessment Type Midterm / Year Impact End of Term / End of Year Impact
1. Midterm Exam 100 20
General Assessment
Midterm / Year Total 100 20
1. Final Exam - 80
Grand Total - 100


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 05.05.2025 09:27