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Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | BYA267 |
| Name | E-commerce |
| Term | 2019-2020 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. ARZU SANDALLIOĞLU |
| Course Instructor |
Öğr. Gör. Dr. ARZU SANDALLIOĞLU
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To ensure that e-commerce applications can be used by the students in business life.
Course Content
Historical Development of Electronic Commerce, Basic Concepts Related to Internet and Electronic Commerce, Marketing and Advertising on the Internet, Electronic Commerce Applications, Financial Investment Tools.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Have knowledge of internet history and internet usage in trade |
| LO02 | To be able to use information about the benefits and losses of trade in private and business life |
| LO03 | Have knowledge about security measures and weaknesses in trade |
| LO04 | Have knowledge of the effect of trade on branding. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Communication and communication effect of commercial | lecture notes | |
| 2 | Internet history | lecture notes | |
| 3 | Network and internet concepts | lecture notes | |
| 4 | Concepts related to e-commerce | lecture notes | |
| 5 | E-business models | lecture notes | |
| 6 | E-marketing and advertising | lecture notes | |
| 7 | Benefits and problems of e-commerce | lecture notes | |
| 8 | Mid-Term Exam | lecture notes | |
| 9 | Legal issues in e-commerce | lecture notes | |
| 10 | Security in e-commerce | lecture notes | |
| 11 | Security in e-commerce | Lecture notes | |
| 12 | Branding in electronic media | Lecture notes | |
| 13 | Branding in electronic media | Lecture notes | |
| 14 | Customer relations management | Lecture notes | |
| 15 | Customer relations management | Lecture notes | |
| 16 | Term Exams | Study related lecture notes | |
| 17 | Term Exams | Study related lecture notes |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||