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Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | BYA262 |
| Name | Public Relations |
| Term | 2019-2020 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. HAYRİYE GÜNGÖR |
| Course Instructor |
Bayram YILMAZ
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Recognition of the concepts related to the discipline of public relations, explanation of the ways in which the relations with the public are functioning
Course Content
Public Relations, Public Relations Target Group, Public Relations Organization, Public Relations Tools.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To discuss and interpret the theories, concepts, methods, tools and ideas that form the basis of Public Relations with a critical approach. |
| LO02 | To use theoretical information in the field of public relations. |
| LO03 | To carry out public relations practices in accordance with the target group |
| LO04 | Be able to choose the communication channels that are most suitable for the activities of public relations |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | A General View of Public Relations, Conceptual Framework of Public Relations, Historical Development of Public Relations, Public Related Concepts. | lecture notes | |
| 2 | Aims and Basic Principles of Public Relations, Goals Observed from the Perspective of Business, Goals Observed from the Societal Perspective. | lecture notes | |
| 3 | Organization of Public Relations Unit | lecture notes | |
| 4 | Public Relations Management Process | lecture notes | |
| 5 | Target Audience in Public Relations Management, Intra Institutional Target Audience, Non-Institutional Target Audience, Relations with the Media. | lecture notes | |
| 6 | Communication Tools Used in Public Relations Activities | lecture notes | |
| 7 | Image and Image Management in Public Relations. | lecture notes | |
| 8 | Mid-Term Exam | Lecture notes | |
| 9 | Public Relations in Crisis Management. | Lecture notes | |
| 10 | Social Responsibility in Public Relations. | Lecture notes | |
| 11 | Public Relations and Sponsorship. | Lecture notes | |
| 12 | Public Relations and Lobbying. | Lecture notes | |
| 13 | Public Relations And Social Media. | Lecture notes | |
| 14 | Public Relations and Corporate Culture. | Lecture notes | |
| 15 | General evaluation | Lecture notes | |
| 16 | Term Exams | Lecture notes | |
| 17 | Term Exams | Lecture notes |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 5 | 5 |
| Final Exam | 1 | 14 | 14 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||