TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF FISHERIES |
| AQUA PRODUCTS ENGINEERING PR. | |
| Code | SUF307 |
| Name | Seafood Economics and Marketing |
| Term | 2019-2020 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. YASEMEN YANAR |
| Course Instructor |
Prof. Dr. GÜLSÜN ÖZYURT
(Güz)
(A Group)
(Ins. in Charge)
Prof. Dr. YASEMEN YANAR (Güz) (A Group) (Asst. Ins.) |
Course Goal / Objective
To learn the basic concepts and principles of economics, and marketing, to evaluate and interpret the economic importance of aquaculture in Turkey and the world, to define the marketing problem of the fisheries industryTo learn the basic concepts and principles of economics, and marketing, to evaluate and interpret the economic importance of aquaculture in Turkey and the world, to define the marketing problem of the fisheries industry
Course Content
This course explains basic concept and principles of economy and marketing. Types of economy, elements of marketing, marketing strategy, supply,demand, supply-demand relationship and price determination are thought.
Course Precondition
Yok
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Describe the economic concept and explain the principles of economic. Explains the importance of the aquaculture sector in the Turkish economy. |
| LO02 | Define the basic concepts and methods of marketing.Define the marketing problems in fisheries industry |
| LO03 | To be able to learn the analysis of production and consumption of fishery products in Turkey |
| LO04 | Describe the marketing problem of the fisheries industry |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Having knowledge on “natural and applied sciences” and “basic engineering”; combination of their theoretical and practical knowledge on fisheries engineering applications. | 1 |
| PLO02 | - | 2. Assessment of data scientifically on fisheries engineering, determining and solving the problems | 5 |
| PLO03 | - | 3. Uses theoretical and practical knowledge in the field of fisheries to design; investigates and interprets events and phenomena usig scientific methods and techniques. | 1 |
| PLO04 | - | 4. Collecting data in fisheries science, making the basic experimental studies, evaluating the results, identifying the problems and developing methods of solution | 4 |
| PLO05 | - | 5. Having plan any study related to fisheries science as an individually, managing and consulting. | 2 |
| PLO06 | - | 6.Learning the knowledge by the determining learning needs; developing positive attitude towards lifelong learning | 1 |
| PLO07 | - | 7. Communicating oral and written in expertise field, monitoring the seminars and meeting in expertise field, following the foreign language publication. | 2 |
| PLO08 | - | 8. Improving life-long learning attitude and using the information to the public interest. | 0 |
| PLO09 | - | 9. Creating public awareness about fisheries and having the ability to ensure sustainable use of aquatic resources. | 1 |
| PLO10 | - | 10. Communicating oral and written effectively, participating the seminars and meetings in expertise field, following the foreign language publications. | 2 |
| PLO11 | - | 11. Using the informatics and communicating technology | 0 |
| PLO12 | - | 12. Improves constantly itself , as well as professional development scientific, social, cultural and artistic fields according to his/her interests and abilities identifying needs of learning. | 0 |
| PLO13 | - | 13. Gaining competence to determine the current status of aquatic resources and its sustainable use, water pollution and control, and biotechnology areas. | 1 |
| PLO14 | - | 14. Having ability to promote the study about aquaculture techniques by saving the natural environment, fishery diseases, fishing and processing technology, structure of fishery sector, problems and solution of their expertise field | 4 |
| PLO15 | - | 15. Ability to act in accordance with the regulation, social, scientific, cultural, and ethical values on fisheries field | 0 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The definition and scope of the economy, the main problems of the national economy | A reading on course subjects | |
| 2 | Basic concepts in economics | Reading the lecture notes and related resources | |
| 3 | economic systems | Reading the lecture notes and related resources | |
| 4 | Economy of Turkey | Reading the lecture notes and related resources | |
| 5 | The roles of Fisheries in Turkey Ecomomy | Reading the lecture notes and related resources | |
| 6 | Aquaculture Production in Turkey | Reading the lecture notes and related resources, homework preparation | |
| 7 | Seafood Consumption in Turkey, Internal and External Trade of Seafood | Reading the lecture notes and related resources | |
| 8 | Midterm exam | Study for midterm exam | |
| 9 | Basic concepts of marketing | Reading the lecture notes and related resources | |
| 10 | Market segmentation, determining of target market | Reading the lecture notes and related resources | |
| 11 | Marketing of agricultural products | Reading the lecture notes and related resources | |
| 12 | Demand, demand curve, price elasticity of demand | Reading the lecture notes and related resources | |
| 13 | Supply, supply curve, elasticity of supply | Reading the lecture notes and related resources | |
| 14 | Market equilibrium, consumer and producer surplus | Reading the lecture notes and related resources | |
| 15 | Marketing of seafood products | Reading the lecture notes and related resources | |
| 16 | Final exam | Study for final exam | |
| 17 | Final exam | Study for final exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||