RTV222 Television Advertising

4 ECTS - 3-1 Duration (T+A)- 4. Semester- 3.5 National Credit

Information

Unit ADANA VOCATIONAL SCHOOL
Code RTV222
Name Television Advertising
Term 2019-2020 Academic Year
Semester 4. Semester
Duration (T+A) 3-1 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 3.5 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Label C Compulsory
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör. Dr. BERİN YOCA
Course Instructor Öğr. Gör. Dr. BERİN YOCA (Bahar) (A Group) (Ins. in Charge)


Course Goal / Objective

With this course students; advertorials take related qualifications.Advertisign design, develop effective creative advertising and advertising production skills.

Course Content

Definition of advertising, advertising of properties, products and services, preliminary research, to decide on the type and format of advertisement, advertising ideas, advertising film shooting preparation, advertising shoot, make advertising fiction.

Course Precondition

Resources

Notes



Course Learning Outcomes

Order Course Learning Outcomes
LO01 Explains the place, functions and types of advertisements in marketing communication.
LO02 Defines the basic concepts related to the operation of advertising, basic concepts in theory and models.
LO03 Defines the roles and functions of advertising agencies, types of agencies, and the units that make up the advertising agency.
LO04 Explain the concepts of consumer and customer, and the factors that will affect the consumer decision-making process in advertising.
LO05 It sets the advertising objectives and explains the message strategy of the advertisement.
LO06 Defines the characteristics and types of television advertisements.
LO07 Explains the production stages of television advertisement.
LO08 The student develops their own advertising idea.
LO09 Makes the necessary research and situation analysis for the commercial film.
LO10 Writes advertisement text to be broadcast on television.
LO11 Prepares advertisement storyboard.
LO12 Makes a shooting plan in accordance with the television commercial.
LO13 They shoot TV commercials.
LO14 It uses editing techniques specific to television advertising.
LO15 Makes the presentation of the advertisement design.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 - Basic concepts related to radio and television programming, professional terms, principles and describes the architectural features. 5
PLO02 - Apply the basic concepts of news media organizations in the production stage, knows the principles and methods. 5
PLO03 - news generated in the media sector, news interviews, commentary jokes, chat, articles, reviews, portraits, biographies, memoirs, travel writing, radio text, television programs, text, script writing, and basic information that can create radio and television programs of various types It has. 5
PLO04 - Visual design, graphic-animasyon- filming, photography, audio and video files to process, and has the necessary professional achievements to make fiction. 5
PLO05 - Radio and television program prepares the proposal form, radio and television programs copy writer, explains how to do the various formats of radio and television programs. 5
PLO06 - Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) balls, writer, literary types (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs. 5
PLO07 - Fotoğraf, audio and video files, jobs, apply the editing technique makes editing, advertising, series and film script writer knows graphic design and animation issues and shooting techniques, the film pulls, technological tools are used effectively. 5
PLO08 - Radio-TV. identify the data required for the solution of well-defined problems in the field, in order to make the collection and use of critical and creative thinking in an effective manner; In practice the theoretical information needed, the hands and / or intellectual skills to demonstrate how to implement appropriate methods, tools and techniques to use. 5
PLO09 - Radio-TV. issues related to the field area, taking into account the professional legislation, acting in the media sector awareness of ethical values and social responsibility (newspapers, internet, magazines, radio and television organizations, etc.) prepares the content of the products manufactured. 5
PLO10 - Radio-TV. in the field of media and communication sector (written and audiovisual-internet, etc.) in various areas of expertise to the appropriate product out putting professional aspects of technological tools and equipment (phones, cameras, computers, cameras, recording cihac etc.) it uses active. 5
PLO11 - Radyo TV. areas related to design and implementation to colleagues, superiors and to have served by individuals and groups to describe clearly and the ability to work in interdisciplinary teams, including related. 0
PLO12 - When to assume responsibility for themselves and other employees to evaluate their performance objectively, supervise and manage the process to meet professional requirements. 0
PLO13 - Won the lifelong learning skills, knowledge related to their profession, skills and experiences (courses, seminars, research, and in-service training of service vb.yöntem) in working life by developing continuous use. 5
PLO14 - In the media sector, real and true healthy is the only way to access information effectively, know that accurate and powerful communications pass through the set up and the effective Turkish and other foreign language that performing is aware of the need to use one or more. 5
PLO15 - Radio-TV. With colleagues in the field and in the media sector, with other people and knows the power of the Internet to communicate with the relevant audiences actively informatics and to use social networking sites and twiter and use communication technologies. 5
PLO16 - Society knows the life of the Protocol and the rules of social behavior, and may instead decide by the initiative. 5
PLO17 - Radio and Television Programming on base, has practical and theoretical knowledge. 5
PLO18 - Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) collects, author, literary genres (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs, photos, audio and video files, works, makes and fiction writer. 5
PLO19 - While serving in the field, taking into account the human rights and freedoms within the framework of democracy; social, scientific, cultural values and emphasis on professional ethics, and data services to the private and public spheres deliberately discrimination . 5


Week Plan

Week Topic Preparation Methods
1 Advertising definitions, types, functions and roles of the parties advertising Searching
2 The basic concepts related to the functioning of the advertising, theories and models Searching
3 Advertising Agencies, types, units constituting the advertising agency, advertising-related institutions Searching
4 Advertising and consumer behavior Searching
5 Advertising planning process Searching
6 The importance of television and television advertising in mass media Searching
7 Production stage of television advertising Searching
8 Mid-Term Exam Searching
9 Advertising project presentation Searching
10 Scenario studies and assessments on samples Searching
11 Advertising text and screenplay Searching
12 Storyboard Searching
13 Shooting plan Searching
14 Advertising shooting Searching
15 Make Advertising fiction Searching
16 Term Exams Searching
17 Term Exams Searching


Assessment (Exam) Methods and Criteria

Assessment Type Midterm / Year Impact End of Term / End of Year Impact
1. Midterm Exam 100 20
General Assessment
Midterm / Year Total 100 20
1. Final Exam - 80
Grand Total - 100


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 4 56
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 8 8
Final Exam 1 16 16
Total Workload (Hour) 108
Total Workload / 25 (h) 4,32
ECTS 4 ECTS

Update Time: 08.05.2025 10:41