RTV126 Mass Communication Theories

2 ECTS - 2-0 Duration (T+A)- 2. Semester- 2 National Credit

Information

Unit ADANA VOCATIONAL SCHOOL
Code RTV126
Name Mass Communication Theories
Term 2021-2022 Academic Year
Semester 2. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 2 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Label C Compulsory
Mode of study Uzaktan Öğretim
Catalog Information Coordinator Öğr. Gör. Dr. BERİN YOCA
Course Instructor Öğr. Gör. Dr. VİLDA YARDIM TEKKOLLU (Bahar) (A Group) (Ins. in Charge)


Course Goal / Objective

Kitle iletişim araçlarının kitleler üzerindeki etkilerinin ana akım yaklaşımlar aracılığıyla tarihsel ve sistemli bir şekilde açıklanarak kavratılması amaçlanmaktadır.

Course Content

Mass culture, popular culture, media systems and institutions, the effects of technology on mass media, mainstream approaches and theories in mass media studies.

Course Precondition

Resources

Notes



Course Learning Outcomes

Order Course Learning Outcomes
LO01 Can explain the concepts of mass, communication, society and mass communication
LO02 Knows the concepts and characteristics of culture, mass culture, popular culture
LO03 Establish the links between the ownership of the mass media, market conditions, control, production and consumer demands.
LO04 Gains knowledge of the scientific foundations and historical development of communication theories.
LO05 Know mainstream communication research and development periods
LO06 Learns the effects of communication tools on audiences and monitor audience evaluations of mainstream communication research.
LO07 Explain concepts such as audience preferences, usage and satisfaction approach, cultural indicators approach.
LO08 Knows concepts such as liberal media approach, agenda-setting approach, spiral of silence and their public influence
LO09 Learns the globalization of communication technologies and the views of Marshall Mcluhan
LO10 Learns the approaches that criticize the use of mass media for awareness raising.
LO11 Recognize the Frankfurt school, its theorists and theories
LO12 Understands the role of communication tools in creating mass culture.
LO13 Gains knowledge of international cultural studies
LO14 Can establish the link between globalization, culture industry and communication tools
LO15 Knows the recent studies on mass communication


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Basic concepts related to radio and television programming, professional terms, principles and describes the architectural features.
PLO02 Bilgi - Kuramsal, Olgusal Apply the basic concepts of news media organizations in the production stage, knows the principles and methods.
PLO03 Beceriler - Bilişsel, Uygulamalı news generated in the media sector, news interviews, commentary jokes, chat, articles, reviews, portraits, biographies, memoirs, travel writing, radio text, television programs, text, script writing, and basic information that can create radio and television programs of various types It has.
PLO04 Bilgi - Kuramsal, Olgusal Visual design, graphic-animasyon- filming, photography, audio and video files to process, and has the necessary professional achievements to make fiction.
PLO05 Beceriler - Bilişsel, Uygulamalı Radio and television program prepares the proposal form, radio and television programs copy writer, explains how to do the various formats of radio and television programs.
PLO06 Yetkinlikler - Alana Özgü Yetkinlik Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) balls, writer, literary types (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs.
PLO07 Yetkinlikler - Alana Özgü Yetkinlik Fotoğraf, audio and video files, jobs, apply the editing technique makes editing, advertising, series and film script writer knows graphic design and animation issues and shooting techniques, the film pulls, technological tools are used effectively.
PLO08 Beceriler - Bilişsel, Uygulamalı Radio-TV. identify the data required for the solution of well-defined problems in the field, in order to make the collection and use of critical and creative thinking in an effective manner; In practice the theoretical information needed, the hands and / or intellectual skills to demonstrate how to implement appropriate methods, tools and techniques to use.
PLO09 Beceriler - Bilişsel, Uygulamalı Radio-TV. issues related to the field area, taking into account the professional legislation, acting in the media sector awareness of ethical values and social responsibility (newspapers, internet, magazines, radio and television organizations, etc.) prepares the content of the products manufactured.
PLO10 Yetkinlikler - Alana Özgü Yetkinlik Radio-TV. in the field of media and communication sector (written and audiovisual-internet, etc.) in various areas of expertise to the appropriate product out putting professional aspects of technological tools and equipment (phones, cameras, computers, cameras, recording cihac etc.) it uses active.
PLO11 Beceriler - Bilişsel, Uygulamalı Radio Tv. have the ability to clearly explain the designs and applications related to the field to their colleagues, superiors and the people and groups they serve, and to work in related teams, including interdisciplinary ones.
PLO12 Bilgi - Kuramsal, Olgusal It manages a process in a way to take responsibility personally when necessary and to objectively evaluate and supervise the performances of other employees and to meet professional needs
PLO13 Beceriler - Bilişsel, Uygulamalı Won the lifelong learning skills, knowledge related to their profession, skills and experiences (courses, seminars, research, and in-service training of service vb.yöntem) in working life by developing continuous use.
PLO14 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He knows that the only way to reach real and correct information in the media sector is to establish a healthy, effective, accurate and strong communication, and he understands the necessity of using an effective Turkish and one or more of the other foreign languages ​​while doing this. 1
PLO15 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Radio-TV. With colleagues in the field and in the media sector, with other people and knows the power of the Internet to communicate with the relevant audiences actively informatics and to use social networking sites and twiter and use communication technologies. 1
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Explains the protocol and rules of social behavior in community life, makes decisions according to her place and uses initiative 2
PLO17 Bilgi - Kuramsal, Olgusal Radio and Television Programming on base, has practical and theoretical knowledge.
PLO18 Beceriler - Bilişsel, Uygulamalı Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) collects, author, literary genres (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs, photos, audio and video files, works, makes and fiction writer.
PLO19 Yetkinlikler - Alana Özgü Yetkinlik While serving in the field, taking into account the human rights and freedoms within the framework of democracy; social, scientific, cultural values and emphasis on professional ethics, and data services to the private and public spheres deliberately discrimination . 3


Week Plan

Week Topic Preparation Methods
1 Mass communication, people and society Research
2 Culture, mass culture, popular culture Research
3 Production and relations of mass media Research
4 Communication theory studies Research
5 Mainstream communication theories Research
6 Mainstream theories of communication and audience Research
7 Traces audience, structure, preferences Research
8 Mid-Term Exam Research
9 Liberal pluralist media and public opinion Research
10 Communication technologies and effects Research
11 Critical communication theories Research
12 Frankfurt school Research
13 Public space and mass culture Research
14 Cultural studies Research
15 Mass communication in an international context Research
16 Term Exams Research
17 Term Exams Research


Assessment (Exam) Methods and Criteria

Assessment Type Midterm / Year Impact End of Term / End of Year Impact
1. Midterm Exam 100 40
General Assessment
Midterm / Year Total 100 40
1. Final Exam - 60
Grand Total - 100


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 1 14
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 4 4
Final Exam 1 8 8
Total Workload (Hour) 54
Total Workload / 25 (h) 2,16
ECTS 2 ECTS

Update Time: 08.05.2025 10:39