BAC107 Effective Communication Techniques

4 ECTS - 2-0 Duration (T+A)- 1. Semester- 2 National Credit

Information

Code BAC107
Name Effective Communication Techniques
Term 2022-2023 Academic Year
Semester 1. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Dr. Öğr. Üyesi YELDA TEKGÜL
Course Instructor Öğr. Gör. GÜNSELİ YELDA GÜNDÜZALP İLBEYLİ (A Group) (Ins. in Charge)


Course Goal / Objective

Introduction to Communication course aims to give an understanding of the importance of communication within a frame of basic information, key concepts and theoretical discussions. Graduate students of this course who plan to have professional jobs in communications will be able to take a step into an academic area where the knowledge comes within aspiration for intellectual creativity.

Course Content

Content of the course is as follows: process of communication, forms of communication, selective reception and perception, attitudes, mass media, historical transformation from writing to internet, the attraction of audio-visual communication, movies, radio and television; popular culture and Cultural Studies, research methods in Communication Studies; News, Adverts, media industry, national and global communication systems, media and ethics and ethics of profession.

Course Precondition

none

Resources

General and Technical Communication Assoc. Dr. Hasan Tutar, M. Kemal Yılmaz, Ömer Eroğlu SEÇKİN PUBLISHING, ABC of Communication, Ünsal OSKAY, İnkılap Bookstore; Communication Conflicts and Empathy Üstün Dökmen Remzi Publishing House

Notes

Mass Communication Theories by Burak Özçetin


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Explains the basis of instrumental (such as Radio, Television, Cinema, Advertising, Public Relations, Journalism) and purposive (Public Space, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.) areas of social communication.
LO02 Explains the basic concepts and framework of the field.
LO03 Synthesizes information from an interdisciplinary perspective.
LO04 Has the knowledge and skills to explain how it works in every aspect of communication in different cultures.
LO05 Distinguishes the scientific method from non-scientific knowledge.
LO06 Knows how to interpret comparatively the importance and process of communication with the basic concepts of society.
LO07 Define the role of perception in communication.
LO08 Define the concept of resisting persuasion.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explain all the basic functions of the business conceptually.
PLO02 Bilgi - Kuramsal, Olgusal Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts.
PLO03 Bilgi - Kuramsal, Olgusal Define the basic information about the law discipline related to the field of business administration.
PLO04 Beceriler - Bilişsel, Uygulamalı Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. 5
PLO05 Beceriler - Bilişsel, Uygulamalı Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. 4
PLO06 Beceriler - Bilişsel, Uygulamalı Determine appropriate methods to solve business problems.
PLO07 Beceriler - Bilişsel, Uygulamalı Research in the field of business and reports the results of the research for use in managerial decision-making processes. 4
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Effectively work as a team and takes the necessary responsibility within the team. 5
PLO09 Yetkinlikler - Öğrenme Yetkinliği As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. 5
PLO10 Yetkinlikler - Öğrenme Yetkinliği Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. 5
PLO11 Yetkinlikler - Öğrenme Yetkinliği Use basic numerical and statistical analysis programs of business management.
PLO12 Yetkinlikler - İletişim ve Sosyal Yetkinlik Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. 5
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use/report/interpret Business Information Systems and sub-modules required by business management. 4
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the requirements in academic and business life.
PLO15 Yetkinlikler - Alana Özgü Yetkinlik Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. 5
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning


Week Plan

Week Topic Preparation Methods
1 Introduction to social communication Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
2 Communication process, codes, mesages and meanings Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
3 Communication forms (verbal, non-verbal, individual, interpersonal, group, mass) Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma, Beyin Fırtınası
4 Mass communication theories Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma, Beyin Fırtınası
5 Selective perception and reception Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma, Beyin Fırtınası
6 Mass media and society Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
7 Persuasive communication concept Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-term exam Studying Ölçme Yöntemleri:
Yazılı Sınav
9 Attraction of audio-visual communication: Movies-Radio-TV Reading related chapter Homework Öğretim Yöntemleri:
Anlatım, Tartışma
10 Popular culture and Cultural Studies Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma, Beyin Fırtınası
11 Research medthods in Communication Studies Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma, Beyin Fırtınası
12 News, Adverts and Big Media Industry Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
13 National and Global communication/media systems Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
14 Media and ethics: communication ethics and profession Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
15 Overview Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
16 Final exam Studying Ölçme Yöntemleri:
Yazılı Sınav
17 Final exam Studying Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 1 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 12 12
Total Workload (Hour) 94
Total Workload / 25 (h) 3,76
ECTS 4 ECTS

Update Time: 21.11.2022 11:45