TÜRKÇE
ENGLISH
Information
| Code | GRS331 |
| Name | Emotional Design |
| Term | 2022-2023 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BURÇAK SALMAN |
| Course Instructor |
Öğr. Gör. BURÇAK SALMAN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Students learn about the place and use of the Emotional Design approach in the graphic design process; emotional appeals are the ability to use the emotional effects of graphic design principles and elements in the design process.
Course Content
The concept of design and new design approaches are examined. Emotional Design approach, emotion and perception concepts are examined. Emotional appeals, the place and importance of the emotional effects of graphic design principles and elements in the design process are given.
Course Precondition
None
Resources
Gündelik Şeylerin Tasarımı, Don NORMAN Grafik Tasarım Temelleri, Ambrose, G. and Harris, P. Grafik Tasarımda Dil ve Yaklaşım, Ambrose, G. and Harris, P. Grafik Tasarımda Görsel Algı, Arıkan, A. Reklam Çekicilikleri- Cinsellik, Korku, Mizah, Elden, M. ve Bakır, U.
Notes
Gündelik Şeylerin Tasarımı, Don NORMAN Grafik Tasarım Temelleri, Ambrose, G. and Harris, P. Grafik Tasarımda Dil ve Yaklaşım, Ambrose, G. and Harris, P. Grafik Tasarımda Görsel Algı, Arıkan, A. Reklam Çekicilikleri- Cinsellik, Korku, Mizah, Elden, M. ve Bakır, U.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Gains information about current design approaches |
| LO02 | Learns the Emotional Design approach. |
| LO03 | Comprehends the role of emotional effects in the design process. |
| LO04 | Knows emotional appeals. |
| LO05 | Learns about the emotional impact of the basic principles and elements of Graphic Design. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the basic elements and principles of Art and Design. | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Identification of communication methods, communication elements and mass communication media | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Using research methods, techniques and dialectic to make access to information. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | It uses the basic principles of art and design such as color, hierarchy, size and scale. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Using different materials, paints and technological tools in the process of design. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Using the information of ther field with the practices of other diciplines. | 5 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the skills to work effectively and take responsibility individually and in groups. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Taking responsibility in the use of correct language when designing. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands the importance of a planned, meticulous and disciplined design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach. | 3 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Operating information and communication technologies effectively, both in learning process and design process. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Having the self-confidence and ability of communicating, written, orally and visually. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to communicate well with colleagues, employers and individuals to whom they serve. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Being competent in at least one foreign language to be able to understand and communicate in the field. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Being aware of the role and importance of graphic design in social life. | 5 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems. | 1 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Design concept and design approaches | Örnek İnceleme, Araştırma | |
| 2 | User-Centered Design Approaches | Örnek İnceleme, Araştırma | |
| 3 | Emotional Design and Approaches | Örnek İnceleme, Araştırma | |
| 4 | Emotion and Perception concepts | Örnek İnceleme, Araştırma | |
| 5 | Types of emotional attraction; temptations of fear, enthusiasm, pride, anger | Örnek İnceleme, Araştırma | |
| 6 | Types of emotional attraction; sadness, humor, sexual appeal | Örnek İnceleme, Araştırma | |
| 7 | Graphic Design and Emotional Design | Örnek İnceleme, Araştırma | |
| 8 | Mid-Term Exam | Örnek İnceleme, Araştırma | |
| 9 | Graphic design elements; point, line, hue/value, texture color elements | Örnek İnceleme, Araştırma | |
| 10 | Graphic design elements; shape/form, direction, sound, image elements | Örnek İnceleme, Araştırma | |
| 11 | Graphic design elements; icon/symbol, typography elements | Örnek İnceleme, Araştırma | |
| 12 | Graphic design principles; principles of emphasis, rhythm, balance | Örnek İnceleme, Araştırma | |
| 13 | Graphic design principles; principles of hierarchy, continuity, measure, proportion | Örnek İnceleme, Araştırma | |
| 14 | Graphic design principles; integrity, space, contrast, grid principles | Örnek İnceleme, Araştırma | |
| 15 | An overview | Örnek İnceleme, Araştırma | |
| 16 | Term Exams | Örnek İnceleme, Araştırma | |
| 17 | Term Exams | Örnek İnceleme, Araştırma |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||