GRS330 Brand Management

3 ECTS - 2-0 Duration (T+A)- 6. Semester- 2 National Credit

Information

Code GRS330
Name Brand Management
Term 2022-2023 Academic Year
Semester 6. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MEHMET CİHAN YAVUZ
Course Instructor Prof. Dr. HATİCE DOĞAN SÜDAŞ (A Group) (Ins. in Charge)


Course Goal / Objective

Teaching brand and brand management basics.

Course Content

Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.

Course Precondition

None

Resources

Karpat Aktuglu, Işıl (2018), Brand Management: Basic Principles for Strong and Succeful Brands, İletisim Publications

Notes

Lecture notes, presentations and internet sources


Course Learning Outcomes

Order Course Learning Outcomes
LO01 1-Defines Brand and related concepts
LO02 2-Explains Brand vs product and brand structure
LO03 3-Lists brand identity system and its application
LO04 4-Applies Basic decisions in Branding
LO05 5-Recalls the steps of brand advertisement


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Has knowledge about the basic elements and principles of Art and Design.
PLO02 Bilgi - Kuramsal, Olgusal Recognition of national/international artistic and cultural elements which can effect Graphic design practices.
PLO03 Bilgi - Kuramsal, Olgusal Identification of communication methods, communication elements and mass communication media 3
PLO04 Bilgi - Kuramsal, Olgusal Using research methods, techniques and dialectic to make access to information. 3
PLO05 Beceriler - Bilişsel, Uygulamalı It uses the basic principles of art and design such as color, hierarchy, size and scale.
PLO06 Beceriler - Bilişsel, Uygulamalı Following and using the current applications, innovations and technological devolopments in line with the visual communication world. 3
PLO07 Beceriler - Bilişsel, Uygulamalı Using different materials, paints and technological tools in the process of design.
PLO08 Beceriler - Bilişsel, Uygulamalı Using the information of ther field with the practices of other diciplines. 5
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Have the skills to work effectively and take responsibility individually and in groups. 3
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Taking responsibility in the use of correct language when designing. 3
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Understands the importance of a planned, meticulous and disciplined design process. 5
PLO12 Yetkinlikler - Öğrenme Yetkinliği Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Operating information and communication technologies effectively, both in learning process and design process.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Creating designs that serve its purpose, communicates successfully and reaches the target audience. 5
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Having the self-confidence and ability of communicating, written, orally and visually. 5
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Have the ability to communicate well with colleagues, employers and individuals to whom they serve. 3
PLO17 Yetkinlikler - İletişim ve Sosyal Yetkinlik Being competent in at least one foreign language to be able to understand and communicate in the field.
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values.
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Being aware of the role and importance of graphic design in social life. 3
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession.
PLO21 Yetkinlikler - Alana Özgü Yetkinlik Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems.


Week Plan

Week Topic Preparation Methods
1 Brand Concept and Its Importance Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
2 Brand vs Product Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
3 Structure of Brand Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
4 Importance of Brand Management Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
5 Brand Identity Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
6 Brand Identity Application Process-1 Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
7 Brand Identity Application Process-2 Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
8 Mid-Term Exam Reading text book and lecture notes. Ölçme Yöntemleri:
Yazılı Sınav
9 Brand Manager Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
10 Brand management Process Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
11 Basic Branding Decisions Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
12 Brand Naming Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
13 Brand Visual Identity Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
14 Advertising Brand-1 Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
15 Advertising Brand-2 Reading text book and lecture notes. Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
16 Final Exam Reading text book and lecture notes. Ölçme Yöntemleri:
Yazılı Sınav
17 Final Exam Reading text book and lecture notes. Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 16 16
Total Workload (Hour) 78
Total Workload / 25 (h) 3,12
ECTS 3 ECTS

Update Time: 16.11.2022 04:42