TÜRKÇE
ENGLISH
Information
| Code | BYA262 |
| Name | Public Relations |
| Term | 2022-2023 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. HAYRİYE GÜNGÖR |
| Course Instructor |
Öğr. Gör. HAYRİYE GÜNGÖR
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Recognition of the concepts related to the discipline of public relations, explanation of the ways in which the relations with the public are functioning
Course Content
Public Relations, Public Relations Target Group, Public Relations Organization, Public Relations Tools.
Course Precondition
No prerequisites
Resources
Halkla İlişkiler, Prof.Dr. Ahmet KALENDER, Prof. Dr. Zeynep Filiz PELTEKOĞLU, Doç.Dr. Sevil BAYÇU, Dr. Öğr. Üyesi Mehmet Sinan ERGÜVEN, Prof.Dr. Rasime AYHAN YILMAZ, Prof.Dr. Ayla OKAY, Prof.Dr. Aylin GÖZTAŞ, Prof.Dr. Sema BECERİKLİ
Notes
Ders Notu
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To discuss and interpret the theories, concepts, methods, tools and ideas that form the basis of Public Relations with a critical approach. |
| LO02 | To use theoretical information in the field of public relations. |
| LO03 | To carry out public relations practices in accordance with the target group |
| LO04 | Be able to choose the communication channels that are most suitable for the activities of public relations |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the basic concepts and principles of Office Management and Executive Assistantship. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Collects, analyzes and evaluates the data necessary for the solution of the problems encountered in the Office Management and Executive Assistant profession. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Follows and evaluates the developments in the field of Office Management and Executive Assistant by using scientific methods and techniques. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Have basic knowledge of social, economic, cultural and legal issues. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Gains information about the supervision and evaluation of the employees working under her in the offices. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Explains the information about the use of technology in offices. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Explains the services that can be carried out in the offices related to the field of Office Management and Executive Assistant and the related procedures. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Develops solution suggestions by using theoretical knowledge and skills, and general problems encountered in the field of Office Management and Executive Assistantship. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | It can collect the necessary information with the organization foreseen by the manager and present it in the form of a report. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | He/She can use office technologies effectively. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | He/She can make time and protocol arrangements for the organizations stipulated by the manager. | |
| PLO12 | Bilgi - Kuramsal, Olgusal | He/She can create appropriate environments by taking into account the social and cultural differences of individuals and their special needs related to their fields. | 2 |
| PLO13 | Bilgi - Kuramsal, Olgusal | He/She can apply methods and techniques that can keep the documents and recording processes under control for the manager. | |
| PLO14 | Bilgi - Kuramsal, Olgusal | He/She can take responsibility individually and as a group in solving the problems encountered. | |
| PLO15 | Beceriler - Bilişsel, Uygulamalı | By gaining self-learning ability, he/she can evaluate the information he/she has learned with a critical approach. | |
| PLO16 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/She can communicate effectively and healthily with the manager and the internal and external environment of the organization. | 4 |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/She can use the software and hardware required by his/her profession together with basic computer usage knowledge. | |
| PLO18 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have sufficient foreign language knowledge in the field of Office Management and Executive Assistant. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Have the necessary knowledge and awareness of social responsibility, ethical values, social security rights, occupational safety, worker health and environmental protection related to the field. | 1 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | A General View of Public Relations, Conceptual Framework of Public Relations, Historical Development of Public Relations, Public Related Concepts. | lecture notes | Öğretim Yöntemleri: Anlatım |
| 2 | Aims and Basic Principles of Public Relations, Goals Observed from the Perspective of Business, Goals Observed from the Societal Perspective. | lecture notes | Öğretim Yöntemleri: Anlatım |
| 3 | Organization of Public Relations Unit | lecture notes | Öğretim Yöntemleri: Anlatım |
| 4 | Public Relations Management Process | lecture notes | Öğretim Yöntemleri: Anlatım |
| 5 | Target Audience in Public Relations Management, Intra Institutional Target Audience, Non-Institutional Target Audience, Relations with the Media. | lecture notes | Öğretim Yöntemleri: Anlatım |
| 6 | Communication Tools Used in Public Relations Activities | lecture notes | Öğretim Yöntemleri: Anlatım |
| 7 | Image and Image Management in Public Relations. | lecture notes | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | Lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Public Relations in Crisis Management. | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 10 | Social Responsibility in Public Relations. | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 11 | Public Relations and Sponsorship. | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 12 | Public Relations and Lobbying. | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 13 | Public Relations And Social Media. | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 14 | Public Relations and Corporate Culture. | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 15 | General evaluation | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | Lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 5 | 5 |
| Final Exam | 1 | 14 | 14 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||