BUSS301 Principles of Marketing

5 ECTS - 3-0 Duration (T+A)- 5. Semester- 3 National Credit

Information

Code BUSS301
Name Principles of Marketing
Term 2022-2023 Academic Year
Semester 5. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language İngilizce
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. HATİCE DOĞAN SÜDAŞ
Course Instructor Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU (A Group) (Ins. in Charge)


Course Goal / Objective

To learn the components of a companys strategic marketing program including how to plan, price, promote, and distribute products and services, To understand marketings role in the society, To identify why and how consumers are considered in our strategic marketing plans.

Course Content

This course consists of the subjects of definition and scope of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing research, industrial markets and consumer behaviors.

Course Precondition

Resources

Notes



Course Learning Outcomes

Order Course Learning Outcomes
LO01 Can determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan.
LO02 Can learn the fundamentals of marketing research
LO03 Learn the factors that affect consumer behavior, decision mechanisms and buying decisions.
LO04 Find out specifications of industrial markets and industrial buying behavior.
LO05 Have knowledge about fundamentals and steps of effective market segmentation.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Has the conceptual and theoretical competence to explain the phenomena in the disciplines of Political Science and International Relations.
PLO02 Bilgi - Kuramsal, Olgusal Identifies the international and national issues by methodologies used in the disciplines of Political Science and International Relations; chooses the appropriate analysis techniques across the issues and applies the appropriate empirical studies.
PLO03 Bilgi - Kuramsal, Olgusal Becomes skilful at following and interpreting different social areas in international and national levels and also applies the problem-solving oriented practices.
PLO04 Bilgi - Kuramsal, Olgusal Collects, reviews and analyzes the data obtained which necessary for modelling applications in the Social Science. 4
PLO05 Bilgi - Kuramsal, Olgusal Individually and/or in a team, takes responsibility, leadership, and works effectively. 4
PLO06 Beceriler - Bilişsel, Uygulamalı In recognition of the need for lifelong learning, follows the latest developments in the field and improves himself/herself. 5
PLO07 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Uses Turkish, and at least one more foreign language, in accordance with the requirements of academic and work life. 5
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Understands and interprets the feelings, thoughts and behaviors of related persons correctly; and expresses himself/herself in written and oral forms accurately. 4
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Improves his/herself constantly by defining educational requirements considering interests and talents in scientific, cultural, art and social fields besides career development. 4
PLO10 Yetkinlikler - Öğrenme Yetkinliği Questions traditional approaches, practices and methods; and develops and applies new study methods if necessary. 4
PLO11 Yetkinlikler - Öğrenme Yetkinliği Recognizes and implements social, scientific and professional ethical values. 4
PLO12 Yetkinlikler - Öğrenme Yetkinliği Develops skills of defining and analyzing the international, regional and national oriented issues, producing appropriate conflict-resolution techniques and negotiation skills. 2
PLO13 Yetkinlikler - Öğrenme Yetkinliği Develops critical thinking skills. 5


Week Plan

Week Topic Preparation Methods
1 Marketing in the modern organization Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
2 Marketing planning: An overview of marketing Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
3 The marketing environment Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
4 Understanding consumer behavior Reading the related chapter
5 Understanding organizational buying behavior Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
6 Marketing Ethics and Corporate Responsibility Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
7 Marketing research and information system Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
8 Midterm Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Market segmentation and positioning Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
10 Managing Products: Brand and corporate identity management Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
11 Managing Products: Product life cycle, Portfolio planning, Product Growth Strategies Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
12 Developing new products Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
13 Presentations Preparing for the presentation Ölçme Yöntemleri:
Proje / Tasarım
14 Presentations Preparing for the presentation Ölçme Yöntemleri:
Proje / Tasarım
15 Presentations Preparing for the presentation Ölçme Yöntemleri:
Proje / Tasarım
16 Final Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Final Exam Studying for exam

Update Time: 01.11.2022 11:59