ENS347 Strategy Management

4 ECTS - 3-0 Duration (T+A)- 5. Semester- 3 National Credit

Information

Code ENS347
Name Strategy Management
Term 2022-2023 Academic Year
Semester 5. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Doç. Dr. HACİRE OYA YÜREGİR
Course Instructor Prof. Dr. BAHATTİN KARADEMİR (A Group) (Ins. in Charge)


Course Goal / Objective

This course aims to introduce basic strategic management concept, principles and practices.

Course Content

This course focuses on strategic analyses, decsions and their implementations in order to establish competitive advantage over their rivals, make profits over the industry avarage and gain sustainability in the long run.

Course Precondition

There are no prerequisites for this course.

Resources

Strategic Management-Formulation, Implementation and Control/Author(s): II Pearce, John A., Jr. Robinson, Richard B., Publisher: McGraw-Hill, Year: 2008

Notes

HBR's 10 Must Reads on Strategy, Harvard Business Press; 2011 Feburary.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Describes the concepts and theories of strategic management.
LO02 Explains strategic approach in business management.
LO03 Define the formal strategy-making process
LO04 Applies external and internal environment analysis affecting business strategy.
LO05 Explains how to develop sustainable competitive advantages.
LO06 Explains strategic implementation in the perspective of structure, leadership and culture.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Have sufficient knowledge of mathematics, science and related engineering disciplines; can use the theoretical and applied knowledge in these fields in complex engineering problems.
PLO02 Bilgi - Kuramsal, Olgusal Acquire the ability to identify, define, formulate and solve complex Industrial Engineering problems; for this purpose, will have the ability to choose and apply appropriate analysis and modeling methods. 5
PLO03 Bilgi - Kuramsal, Olgusal Design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; can apply modern design methods for this purpose.
PLO04 Bilgi - Kuramsal, Olgusal Develops modern techniques and tools necessary for the analysis and solution of complex problems encountered in engineering applications, and has the ability to use information technologies effectively.
PLO05 Bilgi - Kuramsal, Olgusal Have the ability to design experiments, collect data, analyze and interpret results for the investigation of complex engineering problems or discipline-specific research topics. 4
PLO06 Bilgi - Kuramsal, Olgusal Have the ability to work effectively in disciplinary and multi-disciplinary teams or individually. 4
PLO07 Beceriler - Bilişsel, Uygulamalı Ability to communicate effectively in Turkish orally and in writing; knowledge of at least one foreign language; have the ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. 5
PLO08 Beceriler - Bilişsel, Uygulamalı Have the awareness of the necessity of lifelong learning; can follow the developments in science and technology and have the ability to constantly renew themselves.
PLO09 Yetkinlikler - Öğrenme Yetkinliği Acts in accordance with ethical principles, has knowledge about the standards used in engineering applications with the awareness of professional and ethical responsibility.
PLO10 Yetkinlikler - Öğrenme Yetkinliği Gain knowledge of business practices such as project management, risk management and change management; become aware of entrepreneurship and innovation.
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Gains knowledge about the effects of engineering practices on health, environment and safety in universal and social dimensions and the problems of the age reflected in the field of engineering and has awareness of the legal consequences of engineering solutions.
PLO12 Yetkinlikler - Öğrenme Yetkinliği They can benefit from the power of effective communication in their professional life and have the ability to interpret developments correctly. 5
PLO13 Yetkinlikler - Öğrenme Yetkinliği Have the ability to design, develop, implement and improve integrated systems involving machine, time, information and money.
PLO14 Yetkinlikler - Öğrenme Yetkinliği Have the ability to design, develop, implement and improve complex products, processes, businesses, systems by applying modern design methods, under realistic conditions and constraints such as cost, environment, sustainability, manufacturability, ethical, health, safety and political issues. 5


Week Plan

Week Topic Preparation Methods
1 Introduction: Strategic management Chapter 1: Strategic Management (p.2-18) Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
2 Business mission Chapter 2: Business Mission (p.20-43) Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
3 External analysis Chapter 4: External Environment (p.80-113) Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
4 Business analysis Chapter 6: Internal Analysis (p.115-136) Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
5 Long Term Goals and Strategies Chapter 7: Long Term Objectives and Strategies (p.178-213) Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
6 Strategy: Business Strategy Chapter 8: Business Strategy (p.214-239) Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
7 Strategy: Strategies of Companies That Operate in More Than On Industry Chapter 9: Strategies of Companies That Operate in More Than On Industry (p.240-261) Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
8 Mid-Term Exam Exam preperation Ölçme Yöntemleri:
Yazılı Sınav
9 Strategy Implementation Chapter 10: Implementation (p.265-293) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
10 Organization Structure Chapter 11: Organization Structure (p.294-324) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
11 Leadership and Culture Chapter 12: Leadership and Culture (p.225-352) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
12 Strategic Control Chapter 13: Strategic Control (p.353-368) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
13 Innovation and Entrepreneurship Chapter 14: Innovation and Entrepreneurship (p.369-394) Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
14 How to Analyse a Case Study? Part 4: Case Analysis in Strategic Management(p.396-404). Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
15 Case Study Analysis Southwest Airlines (p.482-498). Öğretim Yöntemleri:
Örnek Olay
16 Final Exam Exam Preperation Ölçme Yöntemleri:
Yazılı Sınav
17 Final Exams Exam Preperation Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 2 4 8
Mid-term Exams (Written, Oral, etc.) 1 8 8
Final Exam 1 12 12
Total Workload (Hour) 112
Total Workload / 25 (h) 4,48
ECTS 4 ECTS

Update Time: 26.11.2022 07:34