TÜRKÇE
ENGLISH
Information
| Code | TEP336 |
| Name | Agricultural Marketing |
| Term | 2022-2023 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi ARZU SEÇER |
| Course Instructor |
Arş.Gör.Dr. Püren VEZİROĞLU
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
to gain information about pricing in agricultural commodities market, marketing mix, cooperations leading agriculture market
Course Content
Supply and demand in agricultural commodities,pricing in different marketing types, marketing mix, cooperations leading agriculture market
Course Precondition
None
Resources
Yurdakul, O., 2007. Tarım Ürünleri Pazarlaması. Ç. Ü. Ziraat Fakültesi Genel Yayın No: 127, Ders Kitapları Yayın No: A – 39.
Notes
Lecture Notes and presantations
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | gains detailed information about supply and demand in agricultural commodities |
| LO02 | gains information about market types and pricing |
| LO03 | recognizes the elements of marketing mix |
| LO04 | learns information about cooperations leading agriculture market |
| LO05 | Learns In vitro somaclonal variation and its applications fields |
| LO06 | Learns protoplast culture, somatic hybridization and application fields of this method in agriculture |
| LO07 | Learns how genetic resources are conserved in vitro conditions |
| LO08 | Evaluation Mid-term Exam |
| LO09 | Learn about the molecular techniques used in the diagnosis and classification of biotic disease agents |
| LO10 | Learns gene transfer techniques to plants |
| LO11 | Learn about the production of resistant transgenic plants against insects |
| LO12 | Learn about the production of transgenic plants resistant to viruses and other diseases |
| LO13 | Learn about herbicides resistant transgenic crops to herbicides and potential use in agriculture |
| LO14 | Learns how to present homeworks |
| LO15 | Learns analysis methods, advantages, disadvantages, benefits and risks of agriculture and environment for transgenic plants |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have sufficient theoretical knowledge and infrastructure in the Field of Basic Science and Basic Engineering and Plant Protection. | |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Gains knowledge of the basic issues of Plant Protection, such as the biology, ecology, systematics, and control methods of diseases, pests and weeds that cause yield loss in cultivated crops. | |
| PLO03 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | It provides the correct application by learning the methods of warfare, which are included in the discipline of Plant Protection, both in theory and in practice. By using the knowledge he has for the solution of plant protection problems, he/she conducts field studies, collects data, evaluates, reports and has the ability to use the most appropriate control method by modeling the modern design by prioritizing the protection and sustainability of natural resources. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | In the Plant Protection Area, it detects any factor that causes yield loss during plant cultivation or any environmental factor limiting plant cultivation based on the literature, and can develop solution suggestions by using all kinds of technological tools and equipment suitable for the Plant Protection area. | |
| PLO05 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In the Plant Protection Area, for a problem encountered, he can set up a field trial alone, use a laboratory, and diagnose diseases, pests and weeds in the laboratory. Gains the ability to produce for research purposes, make analysis, evaluate the results, interpret, report and present them in writing and orally. | 5 |
| PLO06 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | n addition to carrying out individual studies on plant protection issues, she can also work in interdisciplinary and interdisciplinary teams, thus gaining professional ethical responsibility. | 3 |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Finding, evaluating, understanding and transferring old and new information in the field of Plant Protection by using the necessary technologies, writing reports, consulting and being an expert, writing prescriptions for plant protection products used in the control of diseases, pests and weeds, making effective presentations, clear and understandable Have the ability to take and give instructions. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Lifelong learning, access to information, monitoring and monitoring of developments in science and technology in discipline-specific issues such as detection and diagnosis of diseases, pests and weeds, determination of the control method, eradication, selection of the plant protection product to be used, application method and time in Plant Protection. has the ability to constantly renew itself. | |
| PLO09 | Yetkinlikler - Alana Özgü Yetkinlik | Have knowledge about the ethical principles of plant protection and interdisciplinary issues, professional and ethical responsibility, and laws and regulations used in engineering practices. | 3 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Knowledge of practices in professional life, such as writing and managing projects in the field of Plant Protection, making risk analysis and deciding on the way of struggle; have knowledge about entrepreneurship, awareness about innovation, sustainable development. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Knowledge of the effects of Plant Protection practices on health, environment and safety in universal and social dimensions and the problems of the age reflected in the field of Plant Protection, will have awareness of the legal consequences of Plant Protection solutions. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing concepts the role of marketing in agricultural development | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 2 | Definition of demand, demand table, demand law, demand curve | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 3 | Factors affecting demand; price elasticity of demand | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 4 | Factors affecting demand; income elasticity of demand | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 5 | Factors affecting demand (cont.) Future predictions of consumers for income and price Consumers taste and prefereneces Number of consumer | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 6 | Features of demand for agricultural commodities | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 7 | Definition of supply, supply table supply law, supply curve | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Factors affecting supply Elasticity of supply Price of production factors Production techniques and productivity | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 10 | Features of supply of agricultural commodities | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 11 | Market types and pricing Perfect competition market Monopoly market Monopolistic competition market | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 12 | Market types and pricing Oligopoly Buyers' monopoly producers surplus conusmers surplus and price discrimination | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 13 | Mid Term Exam | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Yazılı Sınav |
| 14 | Marketing mix Product Promotion Price Place | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 15 | Cooperations leading agriculture market Marketing boards Auctions Collective Trademark management | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 88 | ||
| Total Workload / 25 (h) | 3,52 | ||
| ECTS | 4 ECTS | ||