TÜRKÇE
ENGLISH
Information
| Code | TMT271 |
| Name | Sales and Marketting |
| Term | 2022-2023 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Arş.Gör.Dr. Püren VEZİROĞLU |
| Course Instructor |
Dr. Öğr. Üyesi ARZU SEÇER
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Acquiring basic knowledge and concepts about marketing research, gaining necessary knowledge and skills for practice.
Course Content
Marketing research topics and content, marketing research techniques, information to be collected in marketing research, marketing strategy (market segmentation, marketing mix, etc.) and analysis of marketing organizations.
Course Precondition
None
Resources
Philip Kotler, P., 2018. Kotler ve Pazarlama, Aura - İş Dünyası Dizisi.
Notes
Lecture Notes and presantations
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students obtain detailed information about the concepts of demand and supply in agricultural products. |
| LO02 | Students have knowledge about market types and price formation. |
| LO03 | Students knows marketing mix |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Adequate knowledge of mathematics, science and Agricultural Machinery and Technologies engineering disciplines; gain the knowledge to use theoretical and applied knowledge in these fields in complex engineering problems | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Gains knowledge of defining, formulating and solving problems in the fields of Agricultural Machinery and Technologies Engineering, choosing and applying appropriate analysis and modeling methods for this purpose. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Knows how to design a complex system, process, device or product related to the engineering field, under realistic constraints and conditions, in other words, by considering the available possibilities and the current state of the field, and to apply modern design methods for this purpose. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Gain the ability to develop, select and use modern tools necessary for the analysis and solution of complex problems encountered in Agricultural Machinery and Technologies Engineering applications and to use information technologies effectively. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Gains the ability to design experiments, conduct experiments, field studies, collect data, analyze and interpret results in order to examine the complex problems or discipline-specific research issues encountered in the field of Agricultural Machinery and Technologies Engineering. | 4 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | It carries out studies related to its field independently, and acts as a consultant, audit and expert. | |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Ability to work effectively in disciplinary and multi-disciplinary teams; gains the ability to work individually. | |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability to write effective reports in the field, to understand written reports, to prepare design and production reports, to make effective presentations, to take and give clear and understandable instructions. | 3 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Awareness of the necessity of lifelong learning; gains a positive attitude towards accessing information, following developments in science and technology, and continuous innovation. | |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | It is sensitive to the events/developments on the agenda of the society and the world and monitors these developments, prepares projects, produces and shares solution suggestions. | |
| PLO11 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Follows the information in the field and communicates with colleagues by using a foreign language at least at the B1 level of the European Language Portfolio. | |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Knowledge of business practices related to engineering, such as project management, risk management and change management; awareness of entrepreneurship, innovation; gains knowledge about sustainable development. | |
| PLO13 | Yetkinlikler - Alana Özgü Yetkinlik | Knowledge of the effects of engineering practices on health, environment and safety in universal and social dimensions and the problems reflected in the field of engineering; gain awareness of the legal consequences of engineering solutions. | 3 |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with ethical principles, professional and ethical responsibility, and standards used in engineering practices |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of marketing and its role in economic development | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 2 | Definition of demand, demand schedule, law of demand, demand curve | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 3 | Factors affecting demand and prices of other products price-demand elasticity) | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 4 | Factors affecting demand - Consumer incomes | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 5 | Factors affecting demand : expectations of consumers about future prices and income | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 6 | Properties of demand of agricultural commodities | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 7 | Definition of supply, supply schedule, law of supply, supply curve | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Relevant Section in the Course Notes | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 9 | Factors affecting supply: production techniqu and productivity; number of producers in the market | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 10 | Properties of agricultural commodities | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 11 | Major types of markets; perfect compettion; monopoly; oligopoly; monopolistic competition | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 12 | Major types of markets (continueing) Oligopoly; monopsony; | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 13 | Producer and consumer surplus and price differentiation | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 14 | Marketing mix; developing products; pricing; distribution and promotion | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 15 | Organizations directing agricultural product markets; Marketing boards; Auctions; collective trademark management | Relevant Section in the Course Notes | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Bireysel Çalışma |
| 16 | Term Exams | Relevant Section in the Course Notes | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 17 | Term Exams | Relevant Section in the Course Notes | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 5 | 5 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 87 | ||
| Total Workload / 25 (h) | 3,48 | ||
| ECTS | 3 ECTS | ||