TMT271 Sales and Marketting

3 ECTS - 2-1 Duration (T+A)- 3. Semester- 2 National Credit

Information

Code TMT271
Name Sales and Marketting
Term 2022-2023 Academic Year
Semester 3. Semester
Duration (T+A) 2-1 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Arş.Gör.Dr. Püren VEZİROĞLU
Course Instructor Dr. Öğr. Üyesi ARZU SEÇER (A Group) (Ins. in Charge)


Course Goal / Objective

Acquiring basic knowledge and concepts about marketing research, gaining necessary knowledge and skills for practice.

Course Content

Marketing research topics and content, marketing research techniques, information to be collected in marketing research, marketing strategy (market segmentation, marketing mix, etc.) and analysis of marketing organizations.

Course Precondition

None

Resources

Philip Kotler, P., 2018. Kotler ve Pazarlama, Aura - İş Dünyası Dizisi.

Notes

Lecture Notes and presantations


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Students obtain detailed information about the concepts of demand and supply in agricultural products.
LO02 Students have knowledge about market types and price formation.
LO03 Students knows marketing mix


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Adequate knowledge of mathematics, science and Agricultural Machinery and Technologies engineering disciplines; gain the knowledge to use theoretical and applied knowledge in these fields in complex engineering problems
PLO02 Bilgi - Kuramsal, Olgusal Gains knowledge of defining, formulating and solving problems in the fields of Agricultural Machinery and Technologies Engineering, choosing and applying appropriate analysis and modeling methods for this purpose.
PLO03 Bilgi - Kuramsal, Olgusal Knows how to design a complex system, process, device or product related to the engineering field, under realistic constraints and conditions, in other words, by considering the available possibilities and the current state of the field, and to apply modern design methods for this purpose.
PLO04 Beceriler - Bilişsel, Uygulamalı Gain the ability to develop, select and use modern tools necessary for the analysis and solution of complex problems encountered in Agricultural Machinery and Technologies Engineering applications and to use information technologies effectively.
PLO05 Beceriler - Bilişsel, Uygulamalı Gains the ability to design experiments, conduct experiments, field studies, collect data, analyze and interpret results in order to examine the complex problems or discipline-specific research issues encountered in the field of Agricultural Machinery and Technologies Engineering. 4
PLO06 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği It carries out studies related to its field independently, and acts as a consultant, audit and expert.
PLO07 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Ability to work effectively in disciplinary and multi-disciplinary teams; gains the ability to work individually.
PLO08 Yetkinlikler - Öğrenme Yetkinliği Gains the ability to write effective reports in the field, to understand written reports, to prepare design and production reports, to make effective presentations, to take and give clear and understandable instructions. 3
PLO09 Yetkinlikler - Öğrenme Yetkinliği Awareness of the necessity of lifelong learning; gains a positive attitude towards accessing information, following developments in science and technology, and continuous innovation.
PLO10 Yetkinlikler - İletişim ve Sosyal Yetkinlik It is sensitive to the events/developments on the agenda of the society and the world and monitors these developments, prepares projects, produces and shares solution suggestions.
PLO11 Yetkinlikler - İletişim ve Sosyal Yetkinlik Follows the information in the field and communicates with colleagues by using a foreign language at least at the B1 level of the European Language Portfolio.
PLO12 Yetkinlikler - Alana Özgü Yetkinlik Knowledge of business practices related to engineering, such as project management, risk management and change management; awareness of entrepreneurship, innovation; gains knowledge about sustainable development.
PLO13 Yetkinlikler - Alana Özgü Yetkinlik Knowledge of the effects of engineering practices on health, environment and safety in universal and social dimensions and the problems reflected in the field of engineering; gain awareness of the legal consequences of engineering solutions. 3
PLO14 Yetkinlikler - Alana Özgü Yetkinlik Acts in accordance with ethical principles, professional and ethical responsibility, and standards used in engineering practices


Week Plan

Week Topic Preparation Methods
1 Definition of marketing and its role in economic development Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
2 Definition of demand, demand schedule, law of demand, demand curve Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
3 Factors affecting demand and prices of other products price-demand elasticity) Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
4 Factors affecting demand - Consumer incomes Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
5 Factors affecting demand : expectations of consumers about future prices and income Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
6 Properties of demand of agricultural commodities Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
7 Definition of supply, supply schedule, law of supply, supply curve Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
8 Mid-Term Exam Relevant Section in the Course Notes Ölçme Yöntemleri:
Yazılı Sınav, Ödev
9 Factors affecting supply: production techniqu and productivity; number of producers in the market Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
10 Properties of agricultural commodities Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
11 Major types of markets; perfect compettion; monopoly; oligopoly; monopolistic competition Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
12 Major types of markets (continueing) Oligopoly; monopsony; Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
13 Producer and consumer surplus and price differentiation Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
14 Marketing mix; developing products; pricing; distribution and promotion Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
15 Organizations directing agricultural product markets; Marketing boards; Auctions; collective trademark management Relevant Section in the Course Notes Öğretim Yöntemleri:
Soru-Cevap, Anlatım, Bireysel Çalışma
16 Term Exams Relevant Section in the Course Notes Ölçme Yöntemleri:
Yazılı Sınav, Ödev
17 Term Exams Relevant Section in the Course Notes Ölçme Yöntemleri:
Yazılı Sınav, Ödev


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 1 2 2
Mid-term Exams (Written, Oral, etc.) 1 5 5
Final Exam 1 10 10
Total Workload (Hour) 87
Total Workload / 25 (h) 3,48
ECTS 3 ECTS

Update Time: 14.11.2022 09:37