TÜRKÇE
ENGLISH
Information
| Code | BAC425 |
| Name | International Management |
| Term | 2023-2024 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MURAT İSMET HASEKİ |
| Course Instructor |
1 2 |
Course Goal / Objective
The aim of this course is to guide students to understand concepts and organizations in international marketing and learning theoretical fundamentals of international marketing practices.
Course Content
This course consists of the subjects of definition and scope of international marketing, international marketing environment, 4P in international marketing, entry strategies for international markets.
Course Precondition
No prerequisite
Resources
Global Marketing, Nobel Publicitions, Warren J. Keegan , Mark C. Green ed: Rezan Tatlıdil
Notes
Strategic Global Marketing Editor: Necdet Timur , Alparslan Özmen, Efil Publishing
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Define global markets and global market actors. |
| LO02 | Explain the concepts related to export. |
| LO03 | Explain global marketing theories. |
| LO04 | Analyze global market opportunities. |
| LO05 | Create global marketing strategies. |
| LO06 | Offer solutions to problems encountered in realizing global marketing programs. |
| LO07 | Determine the information and research types related to international market research. |
| LO08 | Give examples of product development suitable for export. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain all the basic functions of the business conceptually. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Define the basic information about the law discipline related to the field of business administration. | 3 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Determine appropriate methods to solve business problems. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Research in the field of business and reports the results of the research for use in managerial decision-making processes. | 4 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Effectively work as a team and takes the necessary responsibility within the team. | 4 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. | 3 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Use basic numerical and statistical analysis programs of business management. | 3 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. | 5 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use/report/interpret Business Information Systems and sub-modules required by business management. | 4 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business life. | |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 3 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Concepts of International Marketing and International Trade | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Process of Internationalization and Globalization | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Economic Environment | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Cultural Environment | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Political and Legal Environment | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 6 | Technological Environment | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 7 | Entry Strategies to International Markets | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 8 | Mid-term Exam | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Product Strategies | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 10 | Price Strategies | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Logistics | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Promotion Strategies | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Export Payment and Delivery Systems | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Strategy and Leadership in the 21st Century | Reading related parts from course book | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası |
| 15 | Project Presentations | Presentations | Öğretim Yöntemleri: Anlatım, Grup Çalışması, Beyin Fırtınası |
| 16 | Final Exam | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exam | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||