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Information
| Code | BUSS413 |
| Name | Strategic Management |
| Term | 2023-2024 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | İngilizce |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. BAHATTİN KARADEMİR |
| Course Instructor |
Prof. Dr. BAHATTİN KARADEMİR
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course aims to introduce basic strategic management concept, principles and practices.
Course Content
This course focuses on strategic analyses, decsions and their implementations in order to establish competitive advantage over their rivals, make profits over the industry avarage and gain sustainability in the long run.
Course Precondition
There are no prerequisites for this course.
Resources
Strategic Management and Competitive Advantage/ Authors: : Jay Barney, William S. Hesterly; Publisher: Pearson Prentice Hall, Year 2015
Notes
HBR's 10 Must Reads on Strategy, Harvard Business Press; 2021.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Describes the concepts and theories of strategic management. |
| LO02 | Explains strategic approach in business management. |
| LO03 | Define the formal strategy-making process |
| LO04 | Applies external and internal environment analysis affecting business strategy. |
| LO05 | Explains how to develop sustainable competitive advantages. |
| LO06 | Explains strategic implementation in the perspective of structure, leadership and culture. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explaining business concepts and their interrelationships | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explaining the basic theoretical models, numerical and statistical methods of business management | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explaining the relationship between basic economics concepts and business management concepts | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explaining how to apply theoretical, numerical and statistical methods used in business management | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management | 5 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Applying business management methods by following the basic steps | 5 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Determine appropriate methods to solve business problems | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Evaluate the results that are obtained from applications of business management methods. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Use basic numerical and statistical softwares. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Use basic enterprise resource planning (ERP) softwares | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Working effectively individually and/or in a team | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presenting information effectively in an unfamiliar field by using different sources within the framework of academic rules. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Accurately express the obtained information and comments verbally and in writing | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Acting in accordance with social, scientific and professional ethical values from an entrepreneurial perspective | 5 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Determining the most appropriate business management approaches, practices and methods by considering the sector, size, resources, culture, goals and objectives of the enterprises. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the activities of businesses, on businesses. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to strategic management | What is strategy and the strategic management process? (p24-47) | |
| 2 | External Analysis | Evaluating a firm's external environment. (p.48-83). | |
| 3 | Internal analysis | Evaluating a firm's internal capabilities. (p.84-117) | |
| 4 | Case Study 1 | You say you want a revolution: Soda Stream International (p.121-130) | |
| 5 | Case Study 2 | Wall Mart Stores Inc., in 2013 (p.152-165) | |
| 6 | Business Level Strategies: Cost Leadership | Cost Leadership (p.122-137). | |
| 7 | Business Level Strategies: Product Diversification | Product Differentiation (p.150-180) | |
| 8 | Mid-Term Exam | Exam Preparation | |
| 9 | Case Study 3 | AirasiaX: Can the low cost model go long haul? (p. 181-196) | |
| 10 | Case Study 4 | Ryanair-The low fares airline (p. 197-222) | |
| 11 | Corporate Strategies: Vertical Integration | Vertical İntegration (p.182-195). | |
| 12 | Corporate Strategies: Corporate Diversification | Corporate Diversification (p. 208-238) | |
| 13 | Corporate Strategies: Strategic Alliances | Strategic Alliances (p.268-282) | |
| 14 | Corporate Strategies: Mergers and Acquisitions | Merger and Acquisitions (p.296-326) | |
| 15 | Corporate Strategies: Internationalization Strategy | Internationalization Strategy (p.328-362). | |
| 16 | Term Exams | Exam Preperation | |
| 17 | Term Exams | Exam Preperation |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 4 | 12 | 48 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 162 | ||
| Total Workload / 25 (h) | 6,48 | ||
| ECTS | 6 ECTS | ||