TÜRKÇE
ENGLISH
Information
| Code | GRA206 |
| Name | Advertising Photography |
| Term | 2023-2024 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. DERVİŞ İLKER GÜL |
| Course Instructor |
Öğr. Gör. DERVİŞ İLKER GÜL
(A Group)
(Ins. in Charge)
Öğr. Gör. DERVİŞ İLKER GÜL (B Group) (Ins. in Charge) |
Course Goal / Objective
The purpose of this course, students gain professional experience in different areas to provide advertising photography, photographic studies is to train students the ability to use effectively in graphic design applications.
Course Content
Advertising Photography analysis, Professional Shooting Techniques, Lighting Principles, The use of artificial and natural light, White Balance, Perspective Control lenses, Virtual Tour Photography, After shooting Image Processing Techniques, Panoramic Photography, Advanced image processing techniques,
Course Precondition
None
Resources
Adobe Photoshop CS5 for Photographers, A professional image editors guide to the creative use of Photoshop for the Macintosh and PC, Martin Evening Fundamentals of Creative Photography, David Prakel, Literature Publishing, Academic Foundations Series, Creative Advertising, Ideas and Techniques from the Worlds Best Campaigns Mario Pricken Thames and Hudson Paperback - May 26, 2008 ASMP Professional Business Practices in Photography, American Society of Media Photographers, Allworth Press, 7th edition, 2008, Urper, Osman. Advertising Photography in the Age of Digital Technology, Say Yayınları2012, İstanbul,
Notes
Adobe Photoshop CS5 for Photographers, A professional image editors guide to the creative use of Photoshop for the Macintosh and PC, Martin Evening Fundamentals of Creative Photography, David Prakel, Literature Publishing, Academic Foundations Series, Creative Advertising, Ideas and Techniques from the Worlds Best Campaigns Mario Pricken Thames and Hudson Paperback - May 26, 2008 ASMP Professional Business Practices in Photography, American Society of Media Photographers, Allworth Press, 7th edition, 2008, Urper, Osman. Advertising Photography in the Age of Digital Technology, Say Yayınları2012, İstanbul,
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Outdoor photography and filming techniques to recognize the studio environment. |
| LO02 | Photo interpret the principles of design |
| LO03 | To apply technical knowledge of portraits and fashion photography. |
| LO04 | Dominant color adjustment and retouching techniques may be effective |
| LO05 | Contrasts show pictures taken in a studio setting or outdoors. |
| LO06 | Be able to create topics and practical issues in a photo shooting. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the basic elements and principles of Art and Design. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Identification of communication methods, communication elements and mass communication media | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Using research methods, techniques and dialectic to make access to information. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | It uses the basic principles of art and design such as color, hierarchy, size and scale. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Using different materials, paints and technological tools in the process of design. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Using the information of ther field with the practices of other diciplines. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the skills to work effectively and take responsibility individually and in groups. | 5 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Taking responsibility in the use of correct language when designing. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands the importance of a planned, meticulous and disciplined design process. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Operating information and communication technologies effectively, both in learning process and design process. | 4 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Having the self-confidence and ability of communicating, written, orally and visually. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to communicate well with colleagues, employers and individuals to whom they serve. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Being competent in at least one foreign language to be able to understand and communicate in the field. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Being aware of the role and importance of graphic design in social life. | 3 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 3 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 2 | Creative Lighting Techniques: Artificial and natural light | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 3 | Project 1: Creative Lighting Techniques Portrait Photography - Application | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Gösterip Yaptırma, Proje Temelli Öğrenme |
| 4 | Project1: Continue to Portrait Photography project with Creative Lighting Techniques - Application | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 5 | Project 2 Product Shooting with Creative Lighting Techniques | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Gösterip Yaptırma |
| 6 | Project 2 Continuing Product Shooting with Creative Lighting Techniques | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 7 | Project 3: Introduction to Fashion Photography, Project Selection | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Gösterip Yaptırma |
| 8 | Mid-Term Review | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 9 | Project 3: Fashion Photography | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 10 | Project 3: Continuation of Fashion Photography | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 11 | Project 4: Photographic Magazine Cover: Project Proposals | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 12 | Project 4: Photographic Magazine Cover: Project Practice | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 13 | Project 5: Layout Study | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 14 | Project 5: Continue Layout Work | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 15 | Project 5: Evaluation of Layout Studies | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 16 | Term Exams | Case Study Research | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Case Study Research | Ölçme Yöntemleri: Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 108 | ||
| Total Workload / 25 (h) | 4,32 | ||
| ECTS | 4 ECTS | ||