SRP125 General Economy And Marketing

3 ECTS - 2-0 Duration (T+A)- 1. Semester- 2 National Credit

Information

Code SRP125
Name General Economy And Marketing
Term 2023-2024 Academic Year
Semester 1. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör.Dr. EBRU KARNEZ
Course Instructor Öğr. Gör.Dr. EBRU KARNEZ (A Group) (Ins. in Charge)


Course Goal / Objective

Introduction to agricultural economics, characteristics of agricultural production, agricultural production economics, basic characteristics, market, decision units in marketing, marketing mix, marketing channels and marketing performance indicators

Course Content

Telling about economy definition, basic concepts, price and production theory, production costs, production factors and use of pricing, production function, diminishing yield law, price theory, supply and demand function, elasticity, price formation, the most cost-effective production of short-and long-term costs curves, the sign of Agricultural Economics, agricultural production characteristics, agricultural production economics, and basic properties, agricultural policy, market, market volumes in the decision, Trade Integration.

Course Precondition

None

Resources

Lecturer notes

Notes

Lecturer notes


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Comprehension of consumer market and consumer behavior
LO02 Comprehension of marketing management concept
LO03 Comprehension of marketing definition
LO04 Comprehension the history of the agricultural economy
LO05 Comprehension the definition of the agriculture economy


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Knows the status of greenhouse production arount the world and in Turkey 4
PLO02 Bilgi - Kuramsal, Olgusal Knows the cover materials and structure techniques of greenhouses
PLO03 Bilgi - Kuramsal, Olgusal The effects and importance of global warming for Turkey and the world, learns the effects of climate change on agriculture and greenhouse air conditioning conditions. 4
PLO04 Beceriler - Bilişsel, Uygulamalı Learns the cultivation of plants (summer and winter) in greenhouse and open ground theoretically and practically.
PLO05 Beceriler - Bilişsel, Uygulamalı Knows the theoretical and applied ornimental plant production and harvest.
PLO06 Bilgi - Kuramsal, Olgusal Learns herbal production techniques and uses these techniques to grow plants.
PLO07 Bilgi - Kuramsal, Olgusal Learns the importance of agricultural mechanization in plant cultivation and the tools used. 3
PLO08 Bilgi - Kuramsal, Olgusal Can scan resources, report and present about plants on the web (Google academic, pubmed etc.).
PLO09 Bilgi - Kuramsal, Olgusal Recognizes diseases, pests and weeds in vegetables and ornamental plants, learns plant protection methods.
PLO10 Beceriler - Bilişsel, Uygulamalı Enters the data of the parameters used in field studies into the computer.
PLO11 Bilgi - Kuramsal, Olgusal Gains knowledge about the biology and systematics of plants grown in greenhouse.
PLO12 Bilgi - Kuramsal, Olgusal Learns basic ecological concepts, learns the effects of agriculture on ecology.
PLO13 Bilgi - Kuramsal, Olgusal Learns the impact of agricultural activities on the environment
PLO14 Bilgi - Kuramsal, Olgusal Learns the effects of bioclimatic variables on agricultural activities.
PLO15 Bilgi - Kuramsal, Olgusal Gets information about the activities that she can attend on the university campus.
PLO16 Bilgi - Kuramsal, Olgusal Gets information about internship places and applications to these places.
PLO17 Bilgi - Kuramsal, Olgusal Gains knowledge about metabolic activities in plants.
PLO18 Bilgi - Kuramsal, Olgusal Gains knowledge about the importance of plant physiology in plant production.
PLO19 Bilgi - Kuramsal, Olgusal Gains knowledge about Soil Properties (Cations adsorption – Anions adsorption – Soil Acidity, soil organic matter, soil structure, soil water, soil color) and soil Formation (Segregation and Fragmentation – Structure (Texture) – Clay Minerals).
PLO20 Bilgi - Kuramsal, Olgusal Learns soil horizons, parent material, understands the importance of data obtained by soil science.
PLO21 Bilgi - Kuramsal, Olgusal Understands the definition and scope of agricultural economy and the place and importance of the agricultural sector in the Turkish economy. 5
PLO22 Bilgi - Kuramsal, Olgusal Learns the fertilizers used in plant nutrition and their importance.
PLO23 Bilgi - Kuramsal, Olgusal Learns the micro and macro nutrients required for plant growth and the functions of these elements in plants.
PLO24 Bilgi - Kuramsal, Olgusal Learns the necessary amounts of plant nutrients for plants and the importance of correct and balanced nutrition in plant production.
PLO25 Bilgi - Kuramsal, Olgusal Learns soilless culture environments and makes cultivation in soilless agriculture.
PLO26 Bilgi - Kuramsal, Olgusal Learns the importance of storage and the necessary conditions/conditions for the storage of harvested products.
PLO27 Beceriler - Bilişsel, Uygulamalı Certified seed, hybrid seed etc. learns the concepts of seeds and the points to be considered in seed growing.
PLO28 Bilgi - Kuramsal, Olgusal Learns the basic concepts of organic agriculture and vegetable growing with this method.
PLO29 Bilgi - Kuramsal, Olgusal Learns the importance of occupational health and safety in agricultural activities and the measures to be taken.
PLO30 Bilgi - Kuramsal, Olgusal Have general information about Atatürk's principles and the history of the revolution.
PLO31 Bilgi - Kuramsal, Olgusal Learns languages ​​in terms of language and its importance, the birth, spread and structure of languages.
PLO32 Bilgi - Kuramsal, Olgusal Learns tenses, auxiliary verbs, prepositions in English.


Week Plan

Week Topic Preparation Methods
1 Definition of the economy Reading related notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
2 Understanding of marketing definition Reading related notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
3 Understanding of micro and macro factors affecting marketing Reading related notes, an overview Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
4 Learning the properties of strategic business planning Reading related notes, an overview Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
5 Importance of the properties of strategic business planning Reading related notes, an overview Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
6 Agricultural marketing research concept Reading related notes, an overview, exam preparation Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
7 The operation of marketing information system in agricultural enterprises Reading related notes, an overview, exam preparation Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
8 Mid-Term Exam Mid-Term Exam Ölçme Yöntemleri:
Yazılı Sınav
9 Learning agricultural data collection methods Reading related notes, an overview, discussion of exam questions' answers Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
10 Learning of market segmentation criteria and understanding of target market setting and selection Reading related notes, an overview Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
11 Product concept, determination of product types Reading related notes, an overview Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
12 Learning product strategies in agricultural marketing Reading related notes, an overview Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
13 Importance of the product strategies in agricultural marketing Reading related notes, an overview Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
14 Learning product mix, new product, product life cycle, brand and packaging concepts Reading related notes, an overview Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
15 Price concept, learning the factors affecting pricing and pricing objectives Reading related notes, an overview, exam preparation Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
16 Term Exams Term Exams Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Term exams Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 16 16
Total Workload (Hour) 78
Total Workload / 25 (h) 3,12
ECTS 3 ECTS

Update Time: 09.05.2023 01:10