TÜRKÇE
ENGLISH
Information
| Code | TAB117 |
| Name | General Economy and Marketing |
| Term | 2023-2024 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. NURTEN YILMAZ |
| Course Instructor |
Öğr. Gör.Dr. EBRU KARNEZ
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduce of agricultural economics, characteristics of agricultural production, agricultural production economics, basic characteristics, market, decision units in marketing, marketing mix, marketing channels and marketing performance indicators
Course Content
At this lesson telling about economy definition, basic concepts, price and production theory, production costs, production factors and use of pricing, production function, diminishing yield law, price theory, supply and demand function, elasticity, price formation, the most cost-effective production of short-and long-term costs curves, the sign of Agricultural Economics, agricultural production characteristics, agricultural production economics, and basic properties, agricultural policy, market, market volumes in the decision, Trade Integration.
Course Precondition
None
Resources
Lecture notes
Notes
Lecturer notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Comprehension of consumer market and consumer behavior |
| LO02 | Comprehension of learning on marketing management concept |
| LO03 | Comprehension of marketing definition |
| LO04 | Comprehension of the economical methods on agriculture |
| LO05 | Comprehension of the terms on agriculture |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Learns the medicinal and aromatic plants that are extensively cultivated in the world and in Turkey, learns about their general characteristics, soil and climate requirements and usage areas. | |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Can scan resources, report and present about plants on the web (Google academic, pubmed etc.). | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Learns different production techniques and cultivates plants with these methods. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Knows about medicinal plant, aromatic plant, spice plants, dye plants, joy plants | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Knows to obtain essential oils and making parfume under laboratory conditions | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Learns the production methods of medicinal and aromatic plants in field conditions and realizes the harvest. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Learns the usage of medicinal and aromatic plants in phytoteraphy and aromateraphy | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Learns the importance of agricultural mechanization in plant cultivation and the tools used. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Organizes the pictures of plants in the computer environment, enters the data of the parameters used in the field studies into the computer environment. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Learns the importance, benefits and interpretation of plant and soil analysis. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | Gains knowledge about the biology and systematics of medicinal and aromatic plants. | |
| PLO12 | Bilgi - Kuramsal, Olgusal | Gains knowledge about the medicinal and aromatic plants that grow in our country and their use in medicine. | |
| PLO13 | Bilgi - Kuramsal, Olgusal | Gains knowledge about the effects of plant production on ecology. | |
| PLO14 | Bilgi - Kuramsal, Olgusal | Gains knowledge about the effects of bioclimatic variables on crop production. | |
| PLO15 | Bilgi - Kuramsal, Olgusal | Gets information about the activities that she can attend on the university campus. | |
| PLO16 | Bilgi - Kuramsal, Olgusal | Gains information about internship places and applications to these places. | |
| PLO17 | Bilgi - Kuramsal, Olgusal | Learns the metabolic activities in plants and the importance of plant physiology in plant production. | |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Learns how to obtain seeds and genetic modifications of seeds in the production of medicinal and aromatic plants. | |
| PLO19 | Bilgi - Kuramsal, Olgusal | Learns genetically modified plant products and rules about their use. | |
| PLO20 | Bilgi - Kuramsal, Olgusal | Gain knowledge about the molecular structure of plants. | |
| PLO21 | Bilgi - Kuramsal, Olgusal | Have knowledge about vegetable proteins and vitamins of plant origin. | |
| PLO22 | Bilgi - Kuramsal, Olgusal | Have theoretical knowledge about production methods based on biotechnology in plant production. | |
| PLO23 | Beceriler - Bilişsel, Uygulamalı | Recognizes dye pigments in dye plants, knows the relationship between textile and dye plants, creates a color range with mordanting, dyes with traditional methods. | |
| PLO24 | Bilgi - Kuramsal, Olgusal | Knows how to extract oils from plants and smell test, she can evaluate notes with scents, she mixes oils according to notes in making perfume. | |
| PLO25 | Bilgi - Kuramsal, Olgusal | Learns to protect medicinal aromatic plants with their bioactive substances, to preserve their chemical quality in storage. | |
| PLO26 | Bilgi - Kuramsal, Olgusal | Learns the importance, benefits and interpretation of plant and soil analysis. | |
| PLO27 | Bilgi - Kuramsal, Olgusal | Prepares chemical solutions, interprets chemistry instrumental analyses. | |
| PLO28 | Bilgi - Kuramsal, Olgusal | Learns the pests, diseases and weeds in medicinal and aromatic plants and the plant protection methods used to combat them. | |
| PLO29 | Bilgi - Kuramsal, Olgusal | Learns the importance and methods of occupational health and safety in agricultural activities. | |
| PLO30 | Bilgi - Kuramsal, Olgusal | Learns the micro and macro nutrients required for plant growth, their function, importance and amount in plants. | |
| PLO31 | Bilgi - Kuramsal, Olgusal | Understands the definition and scope of agricultural economy and the place and importance of the agricultural sector in the Turkish economy. | 5 |
| PLO32 | Bilgi - Kuramsal, Olgusal | Gains knowledge about Soil Properties (Cations adsorption – Anions adsorption – Soil Acidity, soil organic matter, soil structure, soil water, soil color) and soil Formation (Segregation and Fragmentation – Structure (Texture) – Clay Minerals). | |
| PLO33 | Bilgi - Kuramsal, Olgusal | Learns tenses, auxiliary verbs, prepositions in English. | |
| PLO34 | Bilgi - Kuramsal, Olgusal | Gains knowledge about Atatürk's principles and the history of the revolution. | |
| PLO35 | Bilgi - Kuramsal, Olgusal | Learns languages in terms of language and its importance, the birth, spread and structure of languages. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of the economy | Reading related notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Understanding of marketing definition | Reading related notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Understanding of micro and macro factors affecting marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Importance of Agricultural Marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Learning the properties of strategic business planning | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Agricultural marketing research concept | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | The operation of marketing information system in agricultural enterprises | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Mid-Term Exam | Öğretim Yöntemleri: Soru-Cevap |
| 9 | Learning agricultural data collection methods | Reading related notes, an overview, discussion of exam questions' answers | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 10 | Learning of market segmentation criteria and understanding of target market setting and selection | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Product concept, determination of product types | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Learning product strategies in agricultural marketing 2 | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Product concept in agricultural marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Learning agricultural marketing concepts | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Price concept, learning the factors affecting pricing and pricing objectives | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Term Exams | Öğretim Yöntemleri: Soru-Cevap |
| 17 | Term Exams | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||