TÜRKÇE
ENGLISH
Information
| Code | YOT238 |
| Name | Organic Agriculture Product Packaging and Marketing |
| Term | 2023-2024 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. UĞUR KEKEÇ |
| Course Instructor |
Öğr. Gör.Dr. UĞUR KEKEÇ
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Objective of this course the student in our country, raising awareness of organic farming increasingly, to teach farming
Course Content
Basics of marketing and agricultural marketing, kinds of markets and consumer behaviours, supply and demand of agricultural products, the price of agricultural products, classification of markets, the marketing strategies, main and the other services of agricultural marketing.
Course Precondition
None
Resources
Lecture notes and presentations prepared by the instructor and constantly updated.
Notes
1-The law on organic farming principles and technical principles published in the current official gazette. 2- Agricultural Products Marketing textbook .Ç.ü Faculty of Agriculture general publication no: 127, textbook publication no: A-39.Prof.dr. Oğuz Yurdakul .Adana.2002.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic principles of marketing in general. |
| LO02 | Explains the marketing of organic products and methods of making such businesses profitable. |
| LO03 | Discusses the problems encountered in the packaging of organic products. |
| LO04 | Discusses the problems encountered in the marketing of products. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Students explain the basic information about the agricultural production process, organic farming principles, production philosophy and basic information about the subject. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Students know whether the information they have learned in the field of organic agriculture is correct, reliable and up-to-date. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students know developments in ecosystem, biodiversity and sustainable agriculture management, rural development, agricultural planning and agricultural technology use and their effects on human life. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Students manage organic farming production activities in line with the provisions of the Organic Agriculture Law and the Regulation on the Principles and Implementation of Organic Agriculture. | 5 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Students can find solutions to the problems they may encounter during the production stages of the organic product until it reaches the final consumer. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Students can evaluate the problems in organic agriculture in accordance with the scientific research method (defining, analyzing, producing and applying solutions based on research and evidence). | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Students fulfill their responsibilities in solving the problems they encounter in the field of organic agriculture both individually and as a team member. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Students follow the developments related to their profession with the necessity of lifelong learning. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students can use the knowledge gained through research and inquiry in the field of organic agriculture. | 2 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students can produce projects with the awareness of social, cultural and ethical responsibility by interacting with people and institutions related to the field of organic agriculture. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students know a foreign language at the A2 general level of the European Language Portfolio, who will be able to manage the communication process related to the profession and other fields. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students can communicate verbally and in writing by using information and communication technologies along with computer software at the level required by the field of organic agriculture. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Students can apply the results obtained from the scientific research process related to the field of organic agriculture. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Students perform their duties and responsibilities related to organic agriculture in accordance with scientific, cultural, ethical values and legal regulations. | 3 |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Students have sufficient awareness of social justice, quality, cultural values, occupational health and safety in the field of organic agriculture. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Giving general information about the objective and the content of the course. The different aspects of the marketing and storage between the conventional and organic products. | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Today' marketing understanding; production, sale and marketing eras. Marketing mix and coordinated marketing operations. | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Agricultural and extra agricultural and macro/micro factors affected organic and conventional products in marketing. Demographic, socio-cultural, socio-economic, legal, technological etc. factors. | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım |
| 4 | Market segmentation, market segmentation criteria, the features and advantages and disadvantages aspects of organic products | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Consumer behaviour, analyses of the factors affected consumer purchase decisions and consumer demand, | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Marketing research, market and marketing research methods for organic products, methods of determination of consumer profile for organic products. | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım |
| 7 | Determination of the type of the organic product for the market, new product development process, packaging methods and rules that compliance with national and international law and regulations. | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Related issues from the course materials should be read | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Explanation of midterm exam questions | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım |
| 10 | Transport and storage of organic products, national and international rules and methods of them compliance with laws and regulations. | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım |
| 11 | Pricing of organic products, pricing methods and pricing strategies. | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Promotional activities of organic products, advertisement, demand creation, informing activities for consumers. | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım |
| 13 | Distribution and sales of organic products, distribution channels, storage of organic products in each distribution channel | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Worldwide examples on marketing of organic products and recent developments. | Related issues from the course materials should be read | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Quality Management systems and quality in organic products | The topic to be covered should be read from digital resources and course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
|
| 17 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 100 | ||
| Total Workload / 25 (h) | 4,00 | ||
| ECTS | 4 ECTS | ||