TÜRKÇE
ENGLISH
Information
| Code | TLS309 |
| Name | Tekstilde Pazarlama |
| Term | 2023-2024 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Arş. Gör. MEHMET BEBEKLİ |
| Course Instructor |
1 2 |
Course Goal / Objective
To convey the formation and usage of marketing in textile in the context of communication between marketing and textile. To teach general marketing strategies through examples.
Course Content
Explanation of marketing and its concepts . Examination of marketing in textile in combination of textile and marketing. Examination of sales and marketing strategies in terms of the general world market
Course Precondition
no condition
Resources
1-ÖZTÜRK, Sevgi Ayşe; (1998) Hizmet Pazarlaması. A. Ü. Yayınları. Eskişehir 2-ÇABUK,S., ve YAĞCI, M.İ., “Pazarlamaya Çağdaş Yaklaşım”, Nobel Kitapevleri, Eylül,2003, Adana. 3-CEMALCILAR, İlhan; (1994). Pazarlama Kavramları ve Kararları. Beta Basım Yayın. İstanbul
Notes
1-ÖZTÜRK, Sevgi Ayşe; (1998) Hizmet Pazarlaması. A. Ü. Yayınları. Eskişehir 2-ÇABUK,S., ve YAĞCI, M.İ., “Pazarlamaya Çağdaş Yaklaşım”, Nobel Kitapevleri, Eylül,2003, Adana. 3-CEMALCILAR, İlhan; (1994). Pazarlama Kavramları ve Kararları. Beta Basım Yayın. İstanbul
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Understanding the basics of marketing |
| LO02 | Learning basic concepts in marketing |
| LO03 | Mastery of marketing definitions of product, price, promotion and distribution. |
| LO04 | Understanding marketing in textile and learning its general rules |
| LO05 | Mastery of general marketing strategies |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has sufficient background in the fields of Mathematics, Science and Textile Engineering | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Uses the knowledge obtained from the basic sciences and engineering in the field of textile engineering | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Does process analysis, Identifies problems, interprets and evaluates data in the field of textile engineering | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Selects and uses modern techniques and tools for engineering applications | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Has the skills of designing experiments, data collection, cognitive analysis and interpretation of the results | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Works effectively both individually and as a team member and takes responsibility | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Searches literature, has access to information, uses databases and other sources of information | 3 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Recognizes the need of lifelong learning; follows developments in science and technology and renews self continuosly | 4 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has effective oral and written communication skills. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Follows developments in the field in a foreign language, has good communication skills with colleagues. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Uses information and communication technologies and softwares at a required level | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Defines learning requirements in scientific, social, cultural and artistic areas and improves himself/herself accordingly. | 3 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Has the professional and ethical responsibility. | 3 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Has the necessary awareness on the fields of occupational health and safety, legal side of engineering applications and environmental health. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Has required competence in project management, entrepreneurship and innovation. | 5 |
| PLO16 | Bilgi - Kuramsal, Olgusal | An ability to identify, formulate, and solve complex engineering problems by selecting appropriate analysis and modeling methods. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | MARKETING CONCEPT AND DEVELOPMENT | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Marketing Definition and Change (Exchange) Development of Marketing | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Analysis of Marketing Components Product Price Promotion Place | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Marketing Process Consumer Behavior Models Explanatory Behavior Model Descriptive Consumer Behavior Patterns | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Factors Affecting Consumer Behaviors Social Factors Psychological Factors Personal Factors | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | CUSTOMER BASIC CONCEPTS Customer Value Analysis Tools What will be the expected results? Ensuring Customer Happiness What Does Customer Satisfaction Mean? Why Customer Satisfaction? The Yields of Customer Satisfaction and the Consequences of Dissatisfaction Canoe Model Customer Concept Customer's Specifications What Does the Customer Buy Based on? | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | METHODS OF MARKETING | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Tekstilde Pazarlama | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | THE IMPORTANCE OF PUBLIC RELATIONS FOR MARKETING Definition of public relations Marketing Oriented Public Relations (MPR) Public relations and communication Communication Structure and Operation Communication Tools Used in Public Relations Main Purposes of Public Relations | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | MARKETING IN TEXTILE Customer Identification Sample Study to Customer Preparation of Price Lists Definition of Cost Difficulties in Calculating Cost Reasons for Calculating Cost Expenses Efficiency of Investments Factors Affecting Cost in Textile Businesses | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Cost calculation An Example of Cost Calculation in Textile Businesses Taking order Shipment of Produced Order from Warehouse Post-Shipment Payment Tracking Contract Manufacturing and Scrap Sales Contract Manufacturing Sales Scrap Sales Customer complaints | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | RELATIONSHIP OF MARKETING IN TEXTILE AND BUSINESS Relationship with Marketing-Purchasing Its Relationship with Marketing-Planning Marketing-PR/D relationship Relationship with Marketing-Laboratory | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Its Relationship with Marketing- Production Relationship with Marketing- Finished Warehouse Relationship with Marketing-Accounting | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | STRATEGY SELECTION AND DEVELOPMENT IN TEXTILE MARKETING Marketing Strategies and Development | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Standardization in Markets Market Segmentation Market Selection | Preparing for lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Marketing in textile | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Marketing in textile | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||