TÜRKÇE
ENGLISH
Information
| Code | YDT119 |
| Name | Marketing Principles |
| Term | 2023-2024 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. AYHAN SAYĞI |
| Course Instructor |
Öğr. Gör. AYHAN SAYĞI
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To provide information to the learners about the fundamental principles of marketing and current marketing problems.
Course Content
History of marketing development, importance, basic concepts of marketing principles, marketing relations, goods and service market, marketing mix issues will be explained.
Course Precondition
None
Resources
1. Prof.Dr. Ömer TORLAK, Yrd.Doç.Dr. Müjdat ÖZMEN, PAZARLAMA İLKELERİ, Anadolu AÖF yayınları 2. Prof. Dr. AYSEL ERCİŞ, PAZARLAMA İLKELERİ, Atatürk AÖF yayınları
Notes
Digital Resources, Lecture notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Definitions the fundamental concepts and principles related with marketing |
| LO02 | Definitions the development process of marketing and the notion of marketing today. ; |
| LO03 | Definitions the relations between marketing and environment. ; |
| LO04 | Explains the concept of marketing and the features of customers and industrial markets.; |
| LO05 | Explains marketing information systems and marketing research practices. ; |
| LO06 | Explains marketing segmentation, positioning and selecting target markets. ; |
| LO07 | Definitions marketing mix elements. ; |
| LO08 | Relates the concept of service marketing with market segmentation. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Students explain the basic concepts of business, economics, accounting, basic law, foreign trade legislation and transactions in the field of foreign trade. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Students use their professional knowledge in the field of foreign trade in decision-making, implementation and behavior processes. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students know the dynamics in the field of foreign trade. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Students perform their professional duties and responsibilities with their knowledge and skills in the field of foreign trade. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Students take responsibility as a team member for solving problems in the field of foreign trade. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Students critically evaluate professional knowledge and skills in the field of foreign trade. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Students are aware of the necessity of lifelong learning in accordance with the dynamic structure of the foreign trade area. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Students develop their professional knowledge and skills to adapt to the changes in foreign trade. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students convey their thoughts, suggestions, professional knowledge and skills in the field of foreign trade to the relevant people in the communication process, in writing and orally. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students perform their professional duties and responsibilities in the field of foreign trade in accordance with teamwork. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students acquire foreign language knowledge at a level to perform their professional duties and responsibilities in the field of foreign trade. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students use information and communication technology tools and other professional tools and techniques to perform their professional duties and responsibilities in the field of foreign trade. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Students perform their professional duties and responsibilities in the field of foreign trade in accordance with social rules. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | With their entrepreneurial identity, students perform their professional duties and responsibilities in the field of foreign trade in accordance with universal human values. | 3 |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Students perform their professional duties and responsibilities in the field of foreign trade in accordance with the objectives of Atatürk's Principles and Revolutions. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Defining marketing concept, explaining core concepts of marketing, marketing management orientations. | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Marketing environment. Relationships between marketing and environment. Analysis of macro and micro environmental factors. | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Strategic planning and strategic marketing plan | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Marketing information systems. Marketing research and marketing research process | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Market concept and characteristics of consumer and industrial markets. | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 6 | Market segmentation, positioning and selecting target markets. | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 7 | Product concept, product types and product strategies in marketing. | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 8 | Mid-Term Exam | Related issues from the course materials should be read. | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 9 | Product mix, new product and product life cycle. Brand and branding strategies. Packaging. | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 10 | Pricing: importance of price decisions, factors affecting pricing. Pricing objectives. Price and Pricing policies and methods. | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Distribution decisions. Basic distribution channels. Management of Distribution channels. Warehousing and retailing. | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Promotion: Promotional decisions and strategies. Advertising, public relations, personal selling, sales promotion. | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Promotion: Personal selling and sale promotions. | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 14 | Service marketing | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Marketing mix in services | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Örnek Olay, Soru-Cevap |
| 16 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
|
| 17 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||