TÜRKÇE
ENGLISH
Information
| Code | ATO201 |
| Name | Tour Operator and Travel Agencies |
| Term | 2023-2024 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 1-1 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 1 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. CANANİ YALÇİN |
| Course Instructor |
Öğr. Gör. CANANİ YALÇİN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Aim of this course is to introduce students to the travel industry businesses, travel agencies, organization, structure, functions, tour operators, the main tasks of tour planning, preparation, marketing, and management process.
Course Content
In this course, tour operator and travel agency firms operating in the travel industry operations and functions of the organization introduction of the tour types and elements involved in tours, tour planning, tour preparation, marketing and travel industry firms in addition to the realization of the important tasks Ticketing issues provided. Describes in detail the activities of enterprises in the travel industry.
Course Precondition
None
Resources
1-Orhan İçöz,, Seyahat Acenteciliği. 2- Şükrü Yarcan, Seyahat İşletmeleri
Notes
Digital resources, Lecture notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic concepts of Travel Agencies. |
| LO02 | Categorizes Travel Agencies. |
| LO03 | Relates the components of the Tourism Sector and the connection and communication between them. |
| LO04 | Explains the stages that the tourism product goes through until it reaches the final consumer. |
| LO05 | Explains tourism marketing network. |
| LO06 | Explains the tourism marketing components. |
| LO07 | Manages the package tour process. |
| LO08 | Makes supply and demand analysis related to tourism product. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Students explain basic information about the legal regulations, professional standards and practices, internal and external environmental factors and service processes related to Tourism and Hotel Management. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Students apply the basic knowledge about the tourism and hotel management, which related to legislation, professional standards and applications, internal and external environmental factors, servicing processes | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students perform their responsibilities in the field of Tourism and Hotel Management on the basis of customer satisfaction. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Students use the physical environment, equipment and technologies in the service process in the field of Tourism and Hotel Management. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Students perform their duties and responsibilities in the field of Tourism and Hotel Management, both individually and as a team member, according to the dynamics required by the working environment. | 2 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Students use technical and professional innovations related to Tourism and Hotel Management in solving ordinary and extraordinary problems. | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Uses the knowledge and skills related to Tourism and Hotel Students use their knowledge and skills related to Tourism and Hotel Management in the development of professional knowledge and skills of the members of the organization and in objective performance evaluation. | 3 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Students develop their knowledge and skills by following the innovations related to their profession with the awareness of lifelong learning and analyzing the situation. | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Students manage the resources they have with their professional self-confidence, knowledge and skills. | 2 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students convey their thoughts and suggestions at the level of knowledge and skills they have acquired about the field of tourism to the relevant people in writing and orally. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students use information and communication technologies together with computer software at the minimum European Computer Use License Basic Level required by their field. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students know a foreign language at the A2 General Level of the European Language Portfolio (at least enough to follow the information in the field and communicate with their colleagues). | 1 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Students perform their profession according to the rules related to legal legislation (law, regulation, circular, etc.), basic ethical values, occupational safety, worker health, social security rights, quality control and management and protection of the natural environment. | 3 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Students know the socio-cultural and economic characteristics of the country and the immediate environment, and the interests, wishes and needs of the society, with the awareness of cultural and ethical values, social justice and responsibility. | 5 |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Students have the personal qualities and dynamism required by the service production process, which is the main activity of Tourism and Hotel Management. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Historical Development of Travel and Travel Agencies (World and Turkey) | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Travel Operations Organizational Structure and Legal Regulation, the Enterprise Operations | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | How open and operate travel agents | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Travel Industry Operators Tour Operators and Functions | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Functions of tour operators | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Package Tour, Tour rounds Mission Field Types and Elements | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Tour Planning (Preparation), Destination Selection, Procurement Procedures, | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Yazılı Sınav |
|
| 9 | tour planing | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Implementation of the tour, Location Services | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Basic Services, Ticketing Tour Operator Companies (Airline Ticketing) | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Basic facters effect the travel industry | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | To chose the destination | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | prepare a tur plan and implement it | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Assignment Practice and Presentation | Lecture, Question and Answer, Observation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
|
| 17 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 56 | ||
| Total Workload / 25 (h) | 2,24 | ||
| ECTS | 2 ECTS | ||