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Information
| Code | MG3818 |
| Name | Sustainable Marketing |
| Term | 2023-2024 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
| Course Instructor |
1 |
Course Goal / Objective
The main aim of this course is to explain legal regulations about sustainability, working style of businesses with sustainability mind and their effect on consumer decision process by related theory and practices.
Course Content
This course consists of the subjects of sustainability ans sustainable development, sustainable marketing and sustainable marketing environment, sustainable marketing environment, sustainable consumer behavior, sustainable marketing strategies, social marketing and corporate social responsibility.
Course Precondition
There are no prerequisites for the course
Resources
Tercih Sizin, Al Gore Yeşil Pazarlama, Mert Uydacı Yeşil Pazarlama, Aybeniz Akdeniz Ar Yeşil Pazarlama Manifestosu, John Grant Pazarlama Etik Yaklaşımlar, Sinan Nardalı, Canan Ay, Burak Kartal
Notes
Sustainable Marketing: How to Drive Profits with Purpose Michelle Carvill, Gemma Butler, Geraint Evans Bloomsbury
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the importance of sustainability in contemporary marketing thought and marketing management. |
| LO02 | Explains the importance of social and environmental factors in marketing management practices and approaches in terms of business goals and consumer satisfaction. |
| LO03 | determines the effects of environmental destruction through the eyes of consumers |
| LO04 | Develops environmentally friendly marketing strategies |
| LO05 | conducts environmental impact analysis |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the classical, modern and postmodern theories of marketing science. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines scientific methods and tools used in marketing. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Develops research models by determining the variables related to the subjects of marketing science. | 4 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can interpret the results obtained by applying the research models based on the marketing theories. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Can produce solutions to the problems faced by today's marketing profession groups with appropriate methods. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can implement the basic steps of the methods used in the field of marketing. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Can develop solutions by using the knowledge gained in the field of marketing. | 3 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Can work effectively by taking responsibility in individual and/or team work. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal. | 4 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively. | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Can use information and communication technologies to access, analyze and interpret information in the field of marketing. | 2 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can present information, comments and suggestions related to the field of study in written and orally in accordance with the requirements of academic and business life. | 3 |
| PLO13 | Yetkinlikler - Alana Özgü Yetkinlik | Can develop and apply original research methods and tools that will contribute to the development of the field of marketing. | 2 |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession. | 5 |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of social, cultural and environmental issues. | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Forms the basis for the decision-making process of organizations and practitioners. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Sustainability and sustainable development | Reading related topics | Öğretim Yöntemleri: Anlatım |
| 2 | History of Marketing Thought | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Social and Environmental Issues in Marketing Thought | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 4 | Ethic Issues in Marketing | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 5 | Sustainable Marketing | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Sustainable Marketing Environment | Reading related topics | Öğretim Yöntemleri: Anlatım |
| 7 | Sustainable Consumer Behavior: Voluntary Simplicity | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Sustainable Marketing Strategy and Mix | Reading related topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Sustainable Products, Production and Pricing I | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Sustainable Products, Production and Pricing | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Sustainable Promotion | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 13 | Sustainable Distribution, Logictics and Supply Chain Management | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Social Marketing | Reading related topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Corporate Social Responsibility | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Studying | Öğretim Yöntemleri: Anlatım, Tartışma |
| 17 | Term Exams | Studying | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||