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Information
| Code | PYL1700 |
| Name | The Thesis |
| Term | 2023-2024 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 0-0 (T-A) (17 Week) |
| ECTS | 24 ECTS |
| National Credit | 0 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Tez Çalışması |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | |
| Course Instructor |
1 |
Course Goal / Objective
The aim of this study is to enable the student to work on accessing information, obtaining data, evaluating and interpreting information in accordance with ethical rules.
Course Content
How to determine and select a thesis/dissertation topic How to plan the thesis/dissertation content. What to do before writing up the thesis/dissertation, The previously written thesis examination The issues that needs attention in thesis/dissertation writing. inspection of the thesis/dissertation writing guide offered by SBE Preparation of content The importance of footnotes and references and preparation Proposals and writing up a proposal Evaluation of the thesis/dissertation
Course Precondition
There are no prerequisites for the course.
Resources
Academic publications related to the subject of the thesis
Notes
Current and core articles
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Can integrate information in the field of marketing with different disciplines. |
| LO02 | Conducts research in the field of marketing in accordance with scientific principles. |
| LO03 | Analyzes data in accordance with scientific principles in the field of marketing. |
| LO04 | Interprets the results of the research conducted in the field of marketing. |
| LO05 | Presents the results of research conducted in the field of marketing in thesis format. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the concepts of Marketing Management and explains their relations with each other | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines and compares theories and models of marketing management, numerical and statistical methods. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Reaches and interprets information using scientific research methods. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Applies theories and models, numerical and statistical methods in marketing management. | 5 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Can interpret the results of theories and models, numerical and statistical methods applied in marketing management. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can determine the appropriate methods for solving the marketing problems encountered. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Can implement marketing management methods through following the fundamental steps. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Can reach the most appropriate result by using basic numerical and statistical analysis programs. | 5 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Can work in accordance with the objectives as a project manager or participant. | 4 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role by taking responsibility individually and/or within the team. | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | In recognition of the need for lifelong learning and continuous self-renewal, tracks the latest developments in the field of marketing. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Produces new information from the data obtained from scientific sources within the framework of academic rules and interprets them effectively. | 4 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Can relate the knowledge gained in the field of marketing with the knowledge in different fields. | 4 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can communicate with the parties verbally and in writing in accordance with the requirements of academic and business life. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can present effectively the information obtained from the sources related to the field within the framework of academic rules by synthesizing. | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Conducts original research on all the basic functions of marketing in accordance with scientific, institutional and social ethics. | 3 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Identifies existing problems with a critical perspective and proposes solutions. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | How to determine and select a thesis/dissertation topic | material reading | Öğretim Yöntemleri: Bireysel Çalışma |
| 2 | How to plan the thesis/dissertation contend. What to do before writing up the thesis/dissertation. | material reading | Öğretim Yöntemleri: Bireysel Çalışma |
| 3 | APA style examining | material reading | Öğretim Yöntemleri: Bireysel Çalışma |
| 4 | APA style examining (continued) | material reading | Öğretim Yöntemleri: Bireysel Çalışma |
| 5 | The issues that needs attention in thesis/dissertation writing. | material reading | Öğretim Yöntemleri: Bireysel Çalışma |
| 6 | inspection of the thesis/dissertation writing guide offered by SBE (continued) | material reading | Öğretim Yöntemleri: Bireysel Çalışma |
| 7 | Preparation of content | material reading | Öğretim Yöntemleri: Bireysel Çalışma |
| 8 | Mid-Term Exam | Preparing for presentation | Ölçme Yöntemleri: Jüri Değerlendirmesi |
| 9 | The importance of footnotes and references and preparation | material reading | Öğretim Yöntemleri: Bireysel Çalışma |
| 10 | Proposals and writing up a proposal | material reading | Öğretim Yöntemleri: Bireysel Çalışma |
| 11 | Evaluation of the thesis/dissertation | writing the results | Öğretim Yöntemleri: Beyin Fırtınası, Bireysel Çalışma |
| 12 | Evaluation of the thesis/dissertation (continued) | writing the results | Öğretim Yöntemleri: Beyin Fırtınası, Bireysel Çalışma |
| 13 | Correction of the thesis/dissertation | writing the results | Öğretim Yöntemleri: Beyin Fırtınası, Bireysel Çalışma |
| 14 | Correction of the thesis/dissertation (continued) | writing the results | Öğretim Yöntemleri: Beyin Fırtınası, Bireysel Çalışma |
| 15 | Editing and reporting the results | writing the results | Öğretim Yöntemleri: Beyin Fırtınası, Bireysel Çalışma |
| 16 | Term Exams | Preparing for presentation | Ölçme Yöntemleri: Jüri Değerlendirmesi |
| 17 | Term Exams | Preparing for presentation | Ölçme Yöntemleri: Jüri Değerlendirmesi |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 0 | 0 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 20 | 280 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 320 | 320 |
| Mid-term Exams (Written, Oral, etc.) | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Total Workload (Hour) | 600 | ||
| Total Workload / 25 (h) | 24,00 | ||
| ECTS | 24 ECTS | ||