TÜRKÇE
ENGLISH
Information
| Code | SD0449 |
| Name | Public Relations Plans And Applications |
| Term | 2023-2024 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Label | NFE Non-Field Elective Courses (University) UCC University Common Course |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. ENGİN ÇELEBİ |
| Course Instructor |
Öğr. Gör.Dr. ENGİN ÇELEBİ
(A Group)
(Ins. in Charge)
Öğr. Gör.Dr. VİLDA YARDIM TEKKOLLU (A Group) (Ins. in Charge) |
Course Goal / Objective
In this lesson, students will be learn basic information about the public relations practices.
Course Content
It develops basic skills for public relations practices and develops methods to apply these skills.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the basic concepts and models in the field of public relations. |
| LO02 | Applies methods and strategies that develop creative thinking in public relations. |
| LO03 | Explains ethical principles in public relations practices. |
| LO04 | He/she acquires the basic application skills specific to the field and uses the methods in which he/she can apply these skills. |
| LO05 | Implements the legal regulations related to the field of public relations. |
| LO06 | Follows local, national and international practices and explains them with a critical perspective. |
| LO07 | Makes visual design applications at the level required by public relations applications. |
| LO08 | Tells the distinctive features of local and global public relations practices. |
| LO09 | Creates public relations practices using creative techniques. |
| LO10 | Explain the social functions and historical development of public relations. |
| LO11 | Tells the social effects of public relations on daily life. |
| LO12 | Examines and analyzes public relations practices in social media. |
| LO13 | Explain the latest trends in public relations practices. |
| LO14 | Develops plans and practices related to public relations in different fields. |
| LO15 | Integrates public relations practices with corporate purposes. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of Public relations practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Anlatım |
| 2 | Effects of Public relations practices on daily life | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Anlatım |
| 3 | Modernism and Public relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Alıştırma ve Uygulama |
| 4 | Public relations and directing the public | Literature review, study of lecture notes | Öğretim Yöntemleri: Beyin Fırtınası, Problem Çözme |
| 5 | Public relations and community culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Proje Temelli Öğrenme |
| 6 | Public relations and image | Literature review, study of lecture notes | Öğretim Yöntemleri: Örnek Olay |
| 7 | Public relations and popular culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası |
| 8 | Mid-Term Exam | Literature review, study of lecture notes, Making project | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 9 | Public relations and culture industry | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası |
| 10 | Examining Public relations plans and practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Beyin Fırtınası, Örnek Olay |
| 11 | Stages of Public Relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Alıştırma ve Uygulama, Soru-Cevap |
| 12 | Public Relations And Reputation Management | Literature review, study of lecture notes | Öğretim Yöntemleri: Gösteri, Tartışma |
| 13 | E-Public Relations Practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Problem Çözme, Proje Temelli Öğrenme |
| 14 | Corporate Public Relations Practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Beyin Fırtınası, Grup Çalışması |
| 15 | Project Presantation | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 16 | Term Exams | Literature review, study of lecture notes, Making project | Ölçme Yöntemleri: Ödev, Yazılı Sınav |
| 17 | Term Exams | Literature review, study of lecture notes, Making project | Ölçme Yöntemleri: Ödev, Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 2 | 28 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 3 | 3 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||