TÜRKÇE
ENGLISH
Information
| Code | AB315 |
| Name | Industry and Marketing in Sports |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | VK Vocational Knowledge Courses E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. HARUN TOSUN |
| Course Instructor |
Dr. Öğr. Üyesi Mehmet METİN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course aims to comprehend the marketing dimension of the sport industry and to understand the basic concepts and dynamics specific to sport marketing. . In line with this general objective, the following learning outcomes are expected to be gained.
Course Content
In this course, the structure of the sports industry, economic dynamics, marketing strategies, consumer behaviour, sponsorship, brand management, digital media, licensed products, event management and revenue models will be examined in detail.
Course Precondition
None
Resources
Sports Marketing Concepts-Methods-Examples Assist.Assoc.Dr.Velittin BALCI Sports Marketing- Metin ARGAN, Hakan KATIRCI, Istanbul Nobel Publications
Notes
Sports Marketing- Metin ARGAN, Hakan KATIRCI, Istanbul Nobel Publications Sports Marketing Concepts-Methods-Examples Assist.Assoc.Dr.Velittin BALCI
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the concept and basic features of sports marketing. |
| LO02 | Defines the elements of sports marketing mix. |
| LO03 | Analyses the consumer and industrial market in sport. |
| LO04 | Defines sport as an industry. |
| LO05 | Differentiates markets, positions business and selects target market on the basis of sport. |
| LO06 | Explains the concept of marketing research in the field of sport. |
| LO07 | List and explain the elements of the marketing mix. |
| LO08 | Explains the concept of sports sponsorship. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain the basic concepts and principles of coaching. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains developments in the field of coaching, scientific methods and techniques. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Lists the advanced theoretical and practical methods acquired in the field of coaching. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | By gaining the ability to learn information through his/her own efforts in the field of coaching, he/she plans the information he/she has learned with a critical approach. | 2 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Knows that the learning process is lifelong and plans accordingly. | |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Establishes ethical relationships with both colleagues and people outside the field, and manages information and communication technologies. In addition to his/her professional development, he/she continuously improves himself/herself by determining learning needs in scientific, social, cultural and artistic fields in line with his/her interests and abilities. | |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she has access to professional knowledge to follow developments in the field of coaching, prepares programs and manages activities by using his/her planning skills related to the coaching profession. | |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Knows the importance of individual development and develops lifelong learning attitudes and behaviors related to his/her profession and adopts appropriate conditions for this. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Monitors and learns developments in the field of coaching and communicates effectively with other stakeholders in terms of social ethics. | |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | It creates a training environment and organizes events that will allow them to express themselves through different sports activities. | |
| PLO11 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | By creating opportunities for athletes, it provides them with leadership and teamwork skills in a sports environment and ensures that they understand the social, cultural and economic value of sports, and organizes and implements events by incorporating innovative training methods. | 2 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | As a coach, he strives to find solutions for individual and group work that are appropriate for the institution and club he works in, the environment he works in, the society he lives in and today's conditions. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The purpose of the sports marketing course and the main resources related to the course | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Sports Industry and Sports Marketing | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Sports Marketing Management | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Information System and Marketing Research in Sports Marketing | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Consumer Behavior | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Market Segmentation and Positioning | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Sports Marketing Mix | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Reading the relevant sections | Ölçme Yöntemleri: Yazılı Sınav, Sözlü Sınav, Ödev, Performans Değerlendirmesi |
| 9 | Sports Marketing Mix features | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Sports Product | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Pricing Decisions | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Distribution | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Promotion: Advertising, Public Relations. | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Promotion: Personal Selling, Sales Promotion | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Sports Sponsorship | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Reading the relevant sections | Ölçme Yöntemleri: Yazılı Sınav, Sözlü Sınav, Ödev, Performans Değerlendirmesi |
| 17 | Term Exams | Reading the relevant sections | Ölçme Yöntemleri: Yazılı Sınav, Sözlü Sınav, Performans Değerlendirmesi |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||