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Information
| Code | SYB308 |
| Name | Sport Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | FE Field Education Courses C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. HARUN TOSUN |
| Course Instructor |
Dr. Öğr. Üyesi Mehmet METİN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to provide the students who will have a career in sports, to learn the processes related to the formation, pricing, presentation and delivery of sports activities.
Course Content
This course includes topics related to the production, pricing, promotion and delivery of sports activities.
Course Precondition
None
Resources
Sports Marketing Concepts-Methods-Examples Yrd.Doç.Dr. Velittin BALCI
Notes
Presentation of lesson
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the basic concepts and specific features of sports marketing. |
| LO02 | Analyze consumer and industrial market in sport. |
| LO03 | Explains the relationship and differences between macro-micro environmental factors and sports marketing. |
| LO04 | Recognizes marketing information systems and marketing research applications in the field of sports. |
| LO05 | Explains market segmentation, positioning and target market selection on the basis of sport. |
| LO06 | Lists and explain the marketing mix |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines information about management, leadership theories and concepts, sports organizations, problems, policies and historical processes in the field of sports management. | |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Plans the knowledge and skill processes related to the field of sports management. | 2 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Supervises the management processes regarding sports facilities and technologies. | 1 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Conducts internal and external environmental audits of sports organizations. | 3 |
| PLO05 | Yetkinlikler - Alana Özgü Yetkinlik | It adopts the use of sports culture, philosophy, organizational culture and ethical values in managerial processes. | |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Determines organizational goals, objectives and strategies in the working environment. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Plans the technical, tactical and managerial skills processes of sports branches. | |
| PLO08 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Implements the management functions of the institution and regulates its relations with its stakeholders. | 2 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Accesses information in the field of sports management and analyzes it using critical thinking skills. | 3 |
| PLO10 | Bilgi - Kuramsal, Olgusal | Explains information about general human anatomy, physiology and nutrition. | |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | By implementing the management functions of the institution, it analyzes and effectively manages its relations with its stakeholders. | 2 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Plans and manages sports organizations and events. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Organizes and implements projects/activities for sports institutions with a sense of social responsibility. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The aim of the course of sports marketing and the main sources of the course | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Sports Industry and Sports Marketing | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 3 | Sports Marketing Management | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 4 | Information Marketing and Marketing Research in Sports Marketing | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 5 | Consumer Behavior | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 6 | Market Segmentation and Positioning | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 7 | Sports Marketing Mix | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Reading related textbook | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 9 | Sports Marketing mix features | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 10 | Sport Product | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 11 | Pricing Decisions | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Distribution | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 13 | Promotion: Advertising, Public Relations. | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 14 | Promotion: Personal Sales, Sales Promotion | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 15 | Sports Sponsorship | Reading related textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 16 | Term Exams | Reading related textbook | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Reading related textbook | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 88 | ||
| Total Workload / 25 (h) | 3,52 | ||
| ECTS | 4 ECTS | ||