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Information
| Code | BY210 |
| Name | Publick Relatıons |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. ERBİL RADAVUŞ |
| Course Instructor |
1 2 |
Course Goal / Objective
Students will gain competencies in making public relations activities.
Course Content
This course includes Duties and Responsibilities, Message in Public Relations, Relations with Public Opinion and Media, Sponsorship.
Course Precondition
none
Resources
Public Relations in Business, Prof.Dr. Zeyyat Sabuncuoğlu, Current publications
Notes
Nobel Akademik Yayıncılık Halkla Ilişkiler / Prof. Dr. Nuri Tortop...
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Gains a general point of view on public relations |
| LO02 | Defines communication problems forthe institution and target audience |
| LO03 | Knows research planning implementationand evaluation processesion public relations |
| LO04 | Knows administrative functions of public relations |
| LO05 | Knows the definitions of public relations, basic fields of activity in public relations |
| LO06 | Knows the history of public relations in Turkey and the world |
| LO07 | Knows the fields of public relations (communication, marketing, advertising, management) |
| LO08 | Knows basic public relations models |
| LO09 | Makes recognition and promotion in public relations works |
| LO10 | Makes two way in publicrelationsinternaland external public relations. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Office Administration and Executive Assistantship explains the basic knowledge and concepts related to and the Secretariat, and will have this information. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Office Administration and explains related to knows problem solving methods and techniques | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Office Administration and Executive Assistantship makes the application together with the basic knowledge and concepts in the field . | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Office Administration and Executive Assistantship to the theoretical and practical knowledge gained in the field has the ability to use. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Explain and evaluate the basic knowledge and concepts about Office Management and Executive Assistantship. | |
| PLO06 | Yetkinlikler - Öğrenme Yetkinliği | Identifies problems by using basic knowledge and skills in their field. | |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Analyze problems and develop solutions in the area. | 4 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Office Administration and Executive Assistantship of the designs and applications of AST, explain them as necessary. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In the framework given at the basic level, you can function and take responsibility independently of the issues related to the field given to you. | |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Basic skills and knowledge of the area should be able to transfer effectively through written and oral communication. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Knowledge and skills to critically evaluate own learning and identify needs. | 4 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | By following the developments on the field of the profession,may point to a more advanced level. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | A1-A2-level Foreign Language(English) knows,can communicate in the foreign language relevant to the profession | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Basic computer operating systems,Office applications, and knows how to use the keyboard. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | In accordance with the rules of Turkish language,written and oral communication effectively may establish. | |
| PLO16 | Bilgi - Kuramsal, Olgusal | Have sufficient awareness about Ataturk´s principles and revolutions. | |
| PLO17 | Beceriler - Bilişsel, Uygulamalı | Professional, ethical, scientific and social values | 5 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Global and social values within the framework of occupational health,safety and environmental is aware of the value. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The definition of public relations and its main field of activity | Reading related sections | Öğretim Yöntemleri: Anlatım |
| 2 | Social responsibility and public relations | Reading related sections | Öğretim Yöntemleri: Anlatım |
| 3 | The fields related to public relations (communication, marketing, publicity, management) | Reading related sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | The basic models of public relations. | Reading related sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Recognition and promotion in public relations | Reading related sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Two way in public relations: internal and external public relations. | Reading related sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | The target audience in public relations and its importance | Reading related sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | study from the texbook | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | The basic campagne process in public relations. | Reading related sections | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 10 | The basic instruments in public relations (writing, broadcasting | Reading related sections | Öğretim Yöntemleri: Anlatım, Grup Çalışması, Örnek Olay |
| 11 | Organization in public relations: public relations departments. | Reading related sections | Öğretim Yöntemleri: Grup Çalışması, Örnek Olay |
| 12 | Public relations agencies and their structures. | Reading related sections | Öğretim Yöntemleri: Grup Çalışması, Örnek Olay |
| 13 | Organization of public relations | Reading related sections | Öğretim Yöntemleri: Grup Çalışması, Örnek Olay |
| 14 | Communication tools used in public relations | Reading related sections | Öğretim Yöntemleri: Grup Çalışması, Örnek Olay |
| 15 | Preparation for final exam | Reading related sections | Öğretim Yöntemleri: Grup Çalışması, Örnek Olay |
| 16 | Term Exams | study from the texbook | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | study from the texbook | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||