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Information
| Code | BUSZ102 |
| Name | Introduction to Business Administration II |
| Term | 2024-2025 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | İngilizce |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET TURAN |
| Course Instructor |
1 2 |
Course Goal / Objective
This course aims to provide basic concepts of business functions to students.
Course Content
Marketing management, Product pricing, promotion, distribution, Accounting, Financial management, Banking, Risk management, Public relations, Information systems, Decision techniques
Course Precondition
There are no prerequisites.
Resources
Business Essentials TWELFTH EDITION Ronald J. Ebert • Ricky W. Griffin
Notes
Business Essentials TWELFTH EDITION Ronald J. Ebert • Ricky W. Griffin
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the concepts of marketing, strategic marketing and marketing research. |
| LO02 | Explain product, product types, product life cycle and pricing. |
| LO03 | Define the concepts of distribution and promotion. |
| LO04 | Explain the concepts of accounting and basic accounting equation. |
| LO05 | Explain the concepts of financial management and apply basic financial ratios. |
| LO06 | Explain the concept of money and banking systems. |
| LO07 | Define the concepts of capital markets, stocks and bonds. |
| LO08 | Define the concepts of risk management, insurance and public relations. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain the importance of demand and supply in economy sciece and the well-running conditions of the market economy | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Define the role of pricing within the event advantage of the market economy | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Define the role of the state in economy, money and financial policies, the central bank and the structure of the market | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Perceive the costs and benefits arising from the global economy | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Produce nymerical and policy options when confronted with problems | 3 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Use quantitative and qualitative techniques of model building, decoding and interpretation | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Use the theory of economics in the analysis of economic events | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Use computer programs, do synthesis and present prepared data efficiently | 4 |
| PLO09 | Bilgi - Kuramsal, Olgusal | Apply the methods of economic analysis. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Analyze at conceptual level and aquire abiliy in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems | 3 |
| PLO11 | Bilgi - Kuramsal, Olgusal | Take responsibility individually and/or in a team, take leadership and work effectively | 3 |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself | 4 |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Use of different sources about an unfamiliar field within academic principles, synthesize gained data and present effectively | 3 |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Use Turkish and at least one foreign language in accordance with the requirements of academic and work life | 4 |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understand and interpret related peoples´ feelings, thoughts and behaviours correctly; express him-/herself accurately in written and oral language | 2 |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | Question traditional approaches, practices and methods. | |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | Recognize and apply social, scientific and professional ethical values. | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An Overview of the Basic Business Functions | Professors own notes | |
| 2 | Marketing | Business Today (p. 327-338) | |
| 3 | Consumer behavior | Business Today (p. 338-356) | |
| 4 | Product and Pricing Decisions | Business Today (p. 357-386) | |
| 5 | Distribution and Promotion | Business Today (p. 387-448) | |
| 6 | Computers and Information Technology and Quantitative Decision Techniques | Business Today (p. 449-480) | |
| 7 | Accounting | Business Today (p. 481-510) | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Money and Banking | Business Today (p. 511-520) | |
| 10 | Money and Banking 2 | Business Today (p. 520-540) | |
| 11 | Financial Management | Business Today (p. 541-556) | |
| 12 | Financial Management 2 | Business Today (p. 556-570) | |
| 13 | Securities Market | Business Today (p. 571-600) | |
| 14 | Government Regulations and Business Law, Risk Management and Insurance | Business Today (p. 601-632)(p. 633-656) | |
| 15 | Projects presentaions | Preparings of projects | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||