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Information
| Code | MG3808 |
| Name | International Marketing |
| Term | 2024-2025 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FATMA DEMİRCİ OREL |
| Course Instructor |
1 |
Course Goal / Objective
The aim of this course is to teach the scope of international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, competition, the global market opportunities and finally, the ways to develop global marketing strategies.
Course Content
This course consists of the subjects of development of global marketing strategies, environmental factors for global marketing, global competition, global marketing strategies, globalization and marketing decisions.
Course Precondition
No prerequisite
Resources
Key papers in international marketing literature and case studies.
Notes
Stratejik Küresel Pazarlama, Ed. Necdet Timur ve Alparslan Özmen, Eflatun Yayınevi, Ankara, (2013).
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Discuss major articles in the field of international marketing. |
| LO02 | Develop an understanding of strategic decision making based on the perspective of global marketing, |
| LO03 | Analyzes the marketing problems that businesses may encounter in global markets and produces solutions to these problems. |
| LO04 | In-depth analysis of international consumer and industrial markets |
| LO05 | Evaluates the effectiveness of marketing activities of international businesses. |
| LO06 | Analyze and interpret applied international marketing strategies and practices. |
| LO07 | Conducts case studies as a group. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the classical, modern and postmodern theories of marketing science. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines scientific methods and tools used in marketing. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Develops research models by determining the variables related to the subjects of marketing science. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can interpret the results obtained by applying the research models based on the marketing theories. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Can produce solutions to the problems faced by today's marketing profession groups with appropriate methods. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can implement the basic steps of the methods used in the field of marketing. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Can develop solutions by using the knowledge gained in the field of marketing. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Can work effectively by taking responsibility in individual and/or team work. | 5 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal. | 4 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Can use information and communication technologies to access, analyze and interpret information in the field of marketing. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can present information, comments and suggestions related to the field of study in written and orally in accordance with the requirements of academic and business life. | 4 |
| PLO13 | Yetkinlikler - Alana Özgü Yetkinlik | Can develop and apply original research methods and tools that will contribute to the development of the field of marketing. | |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession. | 3 |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of social, cultural and environmental issues. | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Forms the basis for the decision-making process of organizations and practitioners. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Development of Global Marketing Strategy and General Principles | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | General Characteristics of Global Economy | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Enviromental Factors that Impact Global Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Competitive Advantages and Strategies of Global Markets | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 5 | Determining Global Markets and Entry Strategies | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 6 | Global Marketing Infırmation Systems and Marketing Planning | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Grup Çalışması |
| 7 | Global Branding Strategies | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 8 | Mid-Term Exam | Preparing for the exam | Ölçme Yöntemleri: Sözlü Sınav, Performans Değerlendirmesi |
| 9 | Brand Positioning in Global and Multi-Cultural Markets | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 10 | Global Advertisement Strategies | Reading related parts from required materials | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Anlatım |
| 11 | Corporate Culture and Public Relations in Global Firms | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 12 | Global Sales Management Strategies | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 13 | Product Development and Innovation for Global Markets | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Pricing in Global Markets | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 15 | Distribution Strategies and Global Logistics in Global Markets | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Preparing for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparing for the exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||