TÜRKÇE
ENGLISH
Information
| Code | MGU800 |
| Name | Special Area Course |
| Term | 2024-2025 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 5-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 0 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Uzmanlik Alan |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. VEYİS NACİ TANIŞ |
| Course Instructor |
Prof. Dr. FATMA DEMİRCİ OREL
(A Group)
(Ins. in Charge)
Prof. Dr. HİLAL İNAN (B Group) (Ins. in Charge) Prof. Dr. DENİZ ZEREN (C Group) (Ins. in Charge) Prof. Dr. HATİCE DOĞAN SÜDAŞ (D Group) (Ins. in Charge) |
Course Goal / Objective
The objective of this course is to conduct a research and/or an investigative study on the latest developments in a topic of interest under the supervision of an academic advisor. This course is compulsory to all Phd students.
Course Content
This course includes the topics of the marketing discipline.
Course Precondition
There are no prerequisites for the course.
Resources
Resources appropriate to the subject determined and chosen by the instructor will be used.
Notes
Research Methods N.Karasar
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Applies the fundemental stages in problem solving. |
| LO02 | Does research on a well chosen special topic under the consultant s supervision. |
| LO03 | Gains the ability to reach the required information. |
| LO04 | Gains the ability to present the current innovations regarding the thesis topic and his/her own research in a written, oral and visual manner. |
| LO05 | Obeys the scientific and ethical rules while gathering, evaluating and disseminating data for the thesis. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the classical, modern and postmodern theories of marketing science. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines scientific methods and tools used in marketing. | 4 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Develops research models by determining the variables related to the subjects of marketing science. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can interpret the results obtained by applying the research models based on the marketing theories. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Can produce solutions to the problems faced by today's marketing profession groups with appropriate methods. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can implement the basic steps of the methods used in the field of marketing. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Can develop solutions by using the knowledge gained in the field of marketing. | 5 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Can work effectively by taking responsibility in individual and/or team work. | 5 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal. | 5 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Can use information and communication technologies to access, analyze and interpret information in the field of marketing. | 4 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can present information, comments and suggestions related to the field of study in written and orally in accordance with the requirements of academic and business life. | 5 |
| PLO13 | Yetkinlikler - Alana Özgü Yetkinlik | Can develop and apply original research methods and tools that will contribute to the development of the field of marketing. | |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession. | 4 |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of social, cultural and environmental issues. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Forms the basis for the decision-making process of organizations and practitioners. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | How to determine and select a thesis/dissertation topic | material reading | Öğretim Yöntemleri: Tartışma |
| 2 | What to do before writing the thesis/dissert | material reading | Öğretim Yöntemleri: Tartışma |
| 3 | How to plan the thesis/dissertation content. | material reading | Öğretim Yöntemleri: Tartışma |
| 4 | Introduction to the field | material reading | Öğretim Yöntemleri: Tartışma |
| 5 | Paradigms | material reading | Öğretim Yöntemleri: Tartışma |
| 6 | The issues that needs attention in thesis/dissertation writing. | material reading | Öğretim Yöntemleri: Tartışma |
| 7 | Ethical rules in literature use | material reading | Öğretim Yöntemleri: Tartışma |
| 8 | Mid-Term Exam | Preparing presentation | Ölçme Yöntemleri: Performans Değerlendirmesi |
| 9 | Examining of APA style | material reading | Öğretim Yöntemleri: Tartışma |
| 10 | Practical examples of the APA style | material reading | Öğretim Yöntemleri: Tartışma |
| 11 | Inspection of the thesis/dissertation writing guide offered by SBE | material reading | Öğretim Yöntemleri: Tartışma |
| 12 | Preparation of contents | material reading | Öğretim Yöntemleri: Tartışma |
| 13 | The importance and preparations of footnotes and references. | material reading | Öğretim Yöntemleri: Tartışma |
| 14 | Proposals and writing up a proposal | material reading | Öğretim Yöntemleri: Tartışma |
| 15 | Assessment of the thesis/dissertation | material reading | Öğretim Yöntemleri: Tartışma |
| 16 | Term Exams | Preparing presentation | Ölçme Yöntemleri: Performans Değerlendirmesi |
| 17 | Term Exams | Preparing presentation | Ölçme Yöntemleri: Performans Değerlendirmesi |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 5 | 70 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 5 | 5 |
| Final Exam | 1 | 15 | 15 |
| Total Workload (Hour) | 160 | ||
| Total Workload / 25 (h) | 6,40 | ||
| ECTS | 6 ECTS | ||