TÜRKÇE
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Information
| Code | EMG43P700 |
| Name | Term Project |
| Term | 2024-2025 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 0-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 0 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Enstitü Proje |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Prof. Dr. SERAP ÇABUK |
| Course Instructor |
Prof. Dr. FATMA DEMİRCİ OREL
(A Group)
(Ins. in Charge)
Prof. Dr. HİLAL İNAN (B Group) (Ins. in Charge) Prof. Dr. DENİZ ZEREN (C Group) (Ins. in Charge) Prof. Dr. HATİCE DOĞAN SÜDAŞ (D Group) (Ins. in Charge) Dr. Öğr. Üyesi Selin KÖKSAL ARAÇ (E Group) (Ins. in Charge) |
Course Goal / Objective
The aim is to help the students carry out a study regarding the solution of a field related problem by reaching, assessing and interpreting the information and by obeying ethical rules.
Course Content
Guided by an supervisor, students are required to study independently and prepare a term project after the completion of the courses. During this process students prepare literature review, collect and analyse data, and report on the results.
Course Precondition
There are no prerequisites for the course.
Resources
Academic publications related to the subject of the term project
Notes
Current and core articles.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Assesses, develops and uses the information obtained at the level of expertise. |
| LO02 | Gains the ability to reach the required information. |
| LO03 | Obeys the scientific and ethical rules while gathering, evaluating and publishing data of the research project. |
| LO04 | Gains the ability to present the current innovations regarding the project topic and his/her own research in a written, oral and visual manner. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Describes the basic functions of marketing and explains their relations with each other. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines the basic theories and models of marketing management, numerical and statistical methods. | 3 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Gathers and analyzes marketing information needed by businesses according to scientific research principles. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can evaluate the results of the models applied in marketing management in terms of different sectors. | 3 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Defines marketing problems arising from internal and external environmental conditions and changes. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can solve basic marketing problems with analytical thinking skills. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Explains all the basic functions of marketing conceptually. | 3 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports the results of marketing researches to be used in managerial decision making processes. | 5 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Follows and comments on developments in the field of marketing. | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works effectively as a team member and takes the necessary responsibility within the team. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Can synthesize the information obtained by using different sources within the framework of academic rules. | 5 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Can relate the knowledge gained in the field of marketing with the knowledge in different fields. | 3 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. | 5 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively uses terms and concepts in marketing terminology in written and oral presentations. | 5 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Can make decisions to meet customer needs in a competitive environment. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Evaluation of the Project preparation process | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 2 | Determining the topic of the Project | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 3 | Literature review | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 4 | Finalising the research subject | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 5 | Literature review (continued) | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 6 | Forming the contents | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 7 | Start writing | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 8 | Mid-Term Exam | Mid evaluation | Ölçme Yöntemleri: Performans Değerlendirmesi |
| 9 | Evaluation of the Project process and completing the missing parts | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 10 | Evaluation of the Project process and completing the missing parts (continued) | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 11 | Evaluation of the results and writing conclusion | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 12 | Evaluation of the results and writing conclusion (continued) | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 13 | First check and evaluation | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 14 | Completing missing parts | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 15 | Final check | Literature review, reading the additional resources which are offered by the supervisor, evaluation by supervisor | Öğretim Yöntemleri: Tartışma |
| 16 | Term Exams | Submission of the term project | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Submission of the term project | Ölçme Yöntemleri: Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 50 | 50 |
| Mid-term Exams (Written, Oral, etc.) | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Total Workload (Hour) | 162 | ||
| Total Workload / 25 (h) | 6,48 | ||
| ECTS | 6 ECTS | ||