TÜRKÇE
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Information
| Code | EMG43706 |
| Name | Services Marketing |
| Term | 2024-2025 Academic Year |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Prof. Dr. HİLAL İNAN |
Course Goal / Objective
The purpose of this course is to understand the services and the marketing strategies for services which requires distinctive approaches.
Course Content
This course consists of the subjects of definition and scope of services, basic characteristics of services, marketing mix for services, demand and capacity management and services quality.
Course Precondition
without prerequisite
Resources
Hizmet Pazarlaması, Hilal İNAN, Hizmet Pazarlaması, Prof. Dr. Sevgi Ayşe ÖZTÜRK
Notes
Current articles.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the definition and basic features of services. |
| LO02 | Understands stages and importance of developing new services. |
| LO03 | Explain the pricing strategies that can be used for pricing of services. |
| LO04 | Explain the promotion strategies for services. |
| LO05 | Explain the distribution channels methods for delivery of services to consumers. |
| LO06 | Determines strategies for capacity and demand management. |
| LO07 | Makes suggestions for determining and developing dimensions of services quality. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Describes the basic functions of marketing and explains their relations with each other. | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines the basic theories and models of marketing management, numerical and statistical methods. | 4 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Gathers and analyzes marketing information needed by businesses according to scientific research principles. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can evaluate the results of the models applied in marketing management in terms of different sectors. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Defines marketing problems arising from internal and external environmental conditions and changes. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can solve basic marketing problems with analytical thinking skills. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Explains all the basic functions of marketing conceptually. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports the results of marketing researches to be used in managerial decision making processes. | |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Follows and comments on developments in the field of marketing. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works effectively as a team member and takes the necessary responsibility within the team. | 3 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. | 4 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Can synthesize the information obtained by using different sources within the framework of academic rules. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Can relate the knowledge gained in the field of marketing with the knowledge in different fields. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively uses terms and concepts in marketing terminology in written and oral presentations. | 5 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Can make decisions to meet customer needs in a competitive environment. | 4 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of Services Concept | Studying related parts form required materials. | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 2 | Distinctive Features of Services | Reading | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Examining distinctive Features of Services | Reading | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Classification of Services | Research | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Understanding the Services Products | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Pricing of Services | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Promoting of Services | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Ödev |
| 9 | Delivery of Services | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Examining expanded Marketing Mix Elements | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Expanded Marketing Mix Elements | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Introducing demand and Capacity Management | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Demand and Capacity Management | Reading related parts form required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Services Quality | Research | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 15 | Services Quality Models | Research | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||