TÜRKÇE
ENGLISH
Information
| Code | EMG43704 |
| Name | International Marketing |
| Term | 2024-2025 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Prof. Dr. DENİZ ZEREN |
| Course Instructor |
Prof. Dr. DENİZ ZEREN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to guide students for understanding concepts and organizations in international marketing and learning theorical fundamentals of international marketing practices.
Course Content
This course consists of the subjects of definition and scope of international marketing, international marketing environment, 4P in international marketing, entry strategies for international markets.
Course Precondition
There are no prerequisites for the course.
Resources
International Marketing, M. Karafakıoğlu Lecture notes are provided by the instructor of the course.
Notes
Current and essential academic articles, best practice examples
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Analyzes international marketing environment. |
| LO02 | Determines appropriate marketing strategies for foreign markets. |
| LO03 | Develops research abilities for understanding foreign markets. |
| LO04 | Defines environmental differences of foreign markets. |
| LO05 | Defines complex processes that faced by marketing professionals in modern world. |
| LO06 | Names information sources that can used as a solution for global problems. |
| LO07 | Prepares appropriate marketing plan for global markets. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Describes the basic functions of marketing and explains their relations with each other. | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines the basic theories and models of marketing management, numerical and statistical methods. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Gathers and analyzes marketing information needed by businesses according to scientific research principles. | 3 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can evaluate the results of the models applied in marketing management in terms of different sectors. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Defines marketing problems arising from internal and external environmental conditions and changes. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can solve basic marketing problems with analytical thinking skills. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Explains all the basic functions of marketing conceptually. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. | 2 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports the results of marketing researches to be used in managerial decision making processes. | 5 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Follows and comments on developments in the field of marketing. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works effectively as a team member and takes the necessary responsibility within the team. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Can synthesize the information obtained by using different sources within the framework of academic rules. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Can relate the knowledge gained in the field of marketing with the knowledge in different fields. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively uses terms and concepts in marketing terminology in written and oral presentations. | 5 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Can make decisions to meet customer needs in a competitive environment. | 4 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | International Marketing and International Dynamic Environment | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Economic Environment and Globalization | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Politic and Legal Environment | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Cultural Dynamics I | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Cultural Dynamics II | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Globalization Discussions | Reading related parts from course book | Öğretim Yöntemleri: Grup Çalışması, Örnek Olay |
| 7 | Sustainability and digitalisation | Reading related parts from course book | Öğretim Yöntemleri: Tartışma, Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Entry Strategies for International Markets | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Export Process | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | International Logistics Management | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 12 | Marketing Mix Management in International Markets-Product | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 13 | Marketing Mix Management in International Markets -Price | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Marketing Mix Management in International Markets -Place | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Marketing Mix Management in International Markets- Promotion | Reading related parts from course book | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||