TÜRKÇE
ENGLISH
Information
| Code | BP239 |
| Name | Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BİRSEN DAĞLI |
| Course Instructor |
Öğr. Gör. BİRSEN DAĞLI
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Basics, methods and strategies of marketing will be taught in order to give industy-specific insights.
Course Content
It includes topics such as the definition of marketing and basic concepts related to marketing, new trends in marketing, marketing environment, strategic planning and marketing process, market segmentation, market positioning and marketing mix strategies, sales management and personal selling.
Course Precondition
none
Resources
Marketing - Concepts - Decisions, Beta Publishing, İlhan Cemalcılar
Notes
Marketing in Banking and Insurance Beta Publishing House, Dr:Öğr.Üyesi Aziz Öztürk, Ömer Faruk Güven
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the historical development of marketing. |
| LO02 | Explains market types. |
| LO03 | Explain the basic concepts of marketing. |
| LO04 | Market segmentation, targeting, positioning planning. |
| LO05 | Designs marketing mix tools. |
| LO06 | Defines marketing mix elements and environmental conditions of marketing. |
| LO07 | Explains the development of marketing thought. |
| LO08 | Gains knowledge of changing customer expectations and purchasing motives. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the theoretical and basic knowledge required for agricultural production. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Discusses processes such as seed formation, production techniques, marketing and harvesting of different plant species. | |
| PLO03 | Yetkinlikler - Öğrenme Yetkinliği | It gives examples about the ecological demands of different field and vegetable crops and their cultivation methods and breeding methods. | |
| PLO04 | Yetkinlikler - Öğrenme Yetkinliği | Performs agricultural production and obtaining seeds, quality analyzes related to them. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Develops the ability to apply breeding methods in different plants. | 2 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Analyzes and interprets the data obtained | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Recognizes diseases and pests in plants and seeds and describes their control. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Determines the necessary methods and techniques by using the theoretical and applied knowledge gained. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Coordinates plans and projects related to her field, takes responsibility individually and as a team | 4 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Explains the knowledge and skills acquired in the field | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Inquiry and have the competence to researchers | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Learn to think analytically | |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Knowing the written and verbal communication rules and communicating effectively | |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Basic level have the ability to use English | |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Becomes competent to access information using computer and internet technologies | |
| PLO16 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | To have legal control over certified seed seed production | |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops adequate awareness of environmental protection, occupational safety and health. | |
| PLO18 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Having the ability to plan, project, implement and manage the seed production areas in consideration of technical, technological and economical aspects | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to the course | Introduction of course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | History of marketing in theory and practice | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Consumption as everyday act | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Consumer behavior | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Foundations of marketing and marketing environment | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Segmentation, targeting and positioning strategies | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Marketing mix: Product | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Preparing from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Marketing mix: Price | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Marketing mix: Place | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Marketing mix: Promotion | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Marketing and market research | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Neuromarketing | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Brand management | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Beyin Fırtınası, Anlatım |
| 15 | Review of the semester | Must read the topic to be covered from the course materials. | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 16 | Term Exams | Preparing from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparing from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 5 | 5 |
| Final Exam | 1 | 5 | 5 |
| Total Workload (Hour) | 80 | ||
| Total Workload / 25 (h) | 3,20 | ||
| ECTS | 3 ECTS | ||