TÜRKÇE
ENGLISH
Information
| Code | EEY250 |
| Name | Real Estate Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. OSMAN İNANÇ GÜNEY |
| Course Instructor |
Doç. Dr. OSMAN İNANÇ GÜNEY
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To provide students with basic theoretical knowledge in the field of real estate marketing and management and to reinforce this knowledge with practical applications. To support them in gaining competence in marketing strategies, customer relations management and sales techniques in the real estate sector.
Course Content
Basic concepts and marketing functions related to marketing; target market determination and marketing strategies; decisions regarding marketing mix elements. Development, structure and characteristics of the real estate sector; marketing variables and applications in real estate marketing. Intermediaries in real estate marketing, customer relationship management, sales techniques and after-sales services.
Course Precondition
N.a.
Resources
Emlak Pazarlaması, Nazife Küçükaslan AOF, Gayrimenkul Pazarlama
Notes
Powerpoint presentation of the course, O. İnanç GÜNEY
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Analyzes the real estate development process and the role of marketing in this process. |
| LO02 | Evaluates market opportunities in the real estate sector. |
| LO03 | Creates effective marketing strategies and manages the implementation process. |
| LO04 | It determines consumer needs in the real estate sector and analyzes sales and after-sales service processes. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Apply general economic knowledge to business processes by performing economic analyses in the real estate sector. | 3 |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Uses basic level computer software and hardware effectively in accordance with professional requirements. | |
| PLO03 | Yetkinlikler - Alana Özgü Yetkinlik | It effectively carries out the management of real estate, purchase-sale transactions, and marketing processes. | 5 |
| PLO04 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | To be able to transfer theoretical knowledge to the problem solving process. | 4 |
| PLO05 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Fulfills the duties undertaken within the framework of professional ethics, sense of responsibility and self-confidence. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | It follows sectoral developments with an approach open to change and innovation and integrates them into business life. | 3 |
| PLO07 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Students can manage the processes in mother tongue and foreign languages by using the effective communication skills and information and communication tools. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the ability to report and interpret the tasks given in the field of professional practice as desired. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Knows the legal regulations needed in the field of real estate management and applies them in professional processes. | |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | Analyzes real estate value determination processes, conducts market research and makes solution-oriented decisions. | 3 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Has technical knowledge about the immovable and can carry out technical information based supervision applications. | 3 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Manages real estate production and development activities. | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | A marketing perspective on the real estate sector in Turkey and in the world | Powerpoint presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | INTRODUCTION TO MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 3 | DEVELOPMENT OF THE MARKETING CONCEPT and THE MARKETING PROCESS | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 4 | Some Important Aspects and Features of Marketing | Powerpoint presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | The Changing Face of Marketing Today AND THE BENEFITS OF MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 6 | IMPORTANCE OF MARKETING, Marketing Environment and Analysis of Market Opportunities | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 7 | Market opportunities and their evaluation Market Segmentation Target Market Identification and Positioning | Powerpoint presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Mid term | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | MARKETING MIX | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 10 | INTRODUCTION TO REAL ESTATE MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 11 | THE FACTORS AFFECTING THE REAL ESTATE SECTOR AND THE CHARACTERISTICS OF THE PROPERTY | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 12 | REAL ESTATE MARKET, ITS FEATURES AND AFFECTING ECONOMIC FACTORS | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 13 | MARKETING VARIABLES IN PROPERTY MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 14 | INTERMEDIATES IN REAL ESTATE MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | SALE AND AFTER SALES IN REAL ESTATE MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
|
| 17 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 111 | ||
| Total Workload / 25 (h) | 4,44 | ||
| ECTS | 4 ECTS | ||