TÜRKÇE
ENGLISH
Information
| Code | EEY250 |
| Name | Real Estate Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. OSMAN İNANÇ GÜNEY |
| Course Instructor |
1 2 |
Course Goal / Objective
To provide theoretical and practical competencies in real estate marketing and management
Course Content
Basic Concepts of Marketing; Marketing Functions; Target Market Decisions; Decisions Regarding Marketing Mix Elements, Development and characteristics of the real estate sector, Marketing variables in real estate marketing, Agents in real estate marketing, Sales and after sales in real estate marketing,
Course Precondition
N.a.
Resources
Emlak Pazarlaması, Nazife Küçükaslan AOF, Gayrimenkul Pazarlama
Notes
Powerpoint presentation of the course, O. İnanç GÜNEY
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Understands the process of real estate development and the place of marketing here |
| LO02 | detects market opportunities |
| LO03 | Enables the creation and implementation of the marketing strategy. |
| LO04 | Detects all processes from the determination of consumer needs in the real estate sector to sales and after sales |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Apply the knowledge of general economics to the real estate sector. | 3 |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Know the basic level of computer software and hardware required by the field and use it in related fields. | |
| PLO03 | Yetkinlikler - Alana Özgü Yetkinlik | Manages immovable management, trading and marketing processes. | 5 |
| PLO04 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | To be able to transfer theoretical knowledge to the problem solving process. | 4 |
| PLO05 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | With the sense of professional self-confidence, professional ethics and responsibility, he can conclude the duties he undertakes. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Have the ability to learn current information and change it to business life openly to change and innovation. | 3 |
| PLO07 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Students can manage the processes in mother tongue and foreign languages by using the effective communication skills and information and communication tools. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the ability to report and interpret the tasks given in the field of professional practice as desired. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Has the legal knowledge about the profession and can produce solutions using them. | |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | To be able to manage the value determination studies of immovables with solution oriented. | 3 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Has technical knowledge about the immovable and can carry out technical information based supervision applications. | 3 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Manages real estate production and development activities. | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | A marketing perspective on the real estate sector in Turkey and in the world | Powerpoint presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | INTRODUCTION TO MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 3 | DEVELOPMENT OF THE MARKETING CONCEPT and THE MARKETING PROCESS | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 4 | Some Important Aspects and Features of Marketing | Powerpoint presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | The Changing Face of Marketing Today AND THE BENEFITS OF MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 6 | IMPORTANCE OF MARKETING, Marketing Environment and Analysis of Market Opportunities | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 7 | Market opportunities and their evaluation Market Segmentation Target Market Identification and Positioning | Powerpoint presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Mid term | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | MARKETING MIX | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 10 | INTRODUCTION TO REAL ESTATE MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 11 | THE FACTORS AFFECTING THE REAL ESTATE SECTOR AND THE CHARACTERISTICS OF THE PROPERTY | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 12 | REAL ESTATE MARKET, ITS FEATURES AND AFFECTING ECONOMIC FACTORS | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 13 | MARKETING VARIABLES IN PROPERTY MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım |
| 14 | INTERMEDIATES IN REAL ESTATE MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | SALE AND AFTER SALES IN REAL ESTATE MARKETING | Powerpoint presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
|
| 17 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 111 | ||
| Total Workload / 25 (h) | 4,44 | ||
| ECTS | 4 ECTS | ||