TÜRKÇE
ENGLISH
Information
| Code | SUF307 |
| Name | Seafood Economics and Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. YASEMEN YANAR |
| Course Instructor |
Prof. Dr. YASEMEN YANAR
(A Group)
(Ins. in Charge)
Prof. Dr. GÜLSÜN ÖZYURT (A Group) (Asst. Ins.) |
Course Goal / Objective
To learn the basic concepts and principles of economics, and marketing, to evaluate and interpret the economic importance of aquaculture in Turkey and the world, to define the marketing problem of the fisheries industryTo learn the basic concepts and principles of economics, and marketing, to evaluate and interpret the economic importance of aquaculture in Turkey and the world, to define the marketing problem of the fisheries industry
Course Content
This course explains basic concept and principles of economy and marketing. Types of economy, elements of marketing, marketing strategy, supply,demand, supply-demand relationship and price determination are thought.
Course Precondition
None
Resources
Genel Ekonomi (İşgören-Emiroğlu, D., Elbek, A.G.)2006. Ege Üniversitesi Yayınları, Su Ürünleri Fak. Yayın No:73, Ders Kitabı Dizini: 35 Pazar Araştırması. (Elbek, A.) 1995. E.Ü. Su Ürünleri Fak. Yayın No:48 Ders Kitabı Dizini: 18
Notes
Genel Ekonomi (İşgören-Emiroğlu, D., Elbek, A.G.)2006. Ege Üniversitesi Yayınları, Su Ürünleri Fak. Yayın No:73, Ders Kitabı Dizini: 35 Pazar Araştırması. (Elbek, A.) 1995. E.Ü. Su Ürünleri Fak. Yayın No:48 Ders Kitabı Dizini: 18
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines general economics and explains concepts |
| LO02 | Explains the importance of the aquaculture sector in the Turkish economy. |
| LO03 | Explain the importance of the aquaculture sector in the world economy |
| LO04 | Define the marketing problems in fisheries industry |
| LO05 | To be able to learn the analysis of production and consumption of fishery products in Turkey |
| LO06 | Describe the marketing problem of the fisheries industry |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts and principles of science and basic engineering branches. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Evaluates the accuracy, reliability and currency of the information about fisheries | 2 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explains basic information about ecosystem, biodiversity and sustainable resource management, design, planning and use of technology. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains the strategies, methods and techniques related to fisheries, measurement and evaluation methods | 2 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explains the production and/or processing processes related to seafood products. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Investigates the problems related to fisheries using scientific methods. | 2 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Examines events and cases with the scientific method by using theoretical and practical knowledge about fisheries. | 2 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | To have the skills and competence required for duties such as consultancy, auditing and expertise in businesses related to fisheries. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes responsibility individually or as a team member to solve problems encountered in fisheries related enterprises | 2 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Conducts interdisciplinary studies related to fisheries. | 2 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Develops a positive attitude towards lifelong learning to learn continuously innovated knowledge and skills related to fisheries. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Queries the accuracy of information related to fisheries. | 2 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have the ability to access and use information. | 2 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Uses the information about fisheries for the benefit of society. | 2 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Follows the events on the social and world agenda. | 2 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Produces projects by taking into account the problems and needs of the social environment in which they live. | |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Shares the knowledge and skills acquired in fisheries on various platforms in order to raise awareness of the society. | |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses a foreign language at a sufficient level to follow the resources related to the field and communicate with colleagues. | |
| PLO19 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses information and communication technologies related to fisheries. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Carries out studies in the fields of ecosystem, biodiversity and sustainable resource management, aquaculture, fisheries and processing technology. | |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Prepares and manages projects related to fisheries, taking into account environmental, technical, technological and economic aspects. | |
| PLO22 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with scientific, cultural and ethical values. | |
| PLO23 | Yetkinlikler - Alana Özgü Yetkinlik | Know the legislation related to the field and act accordingly. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The definition and scope of the economy, the main problems of the national economy | A reading on course subjects | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Basic concepts in economics | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 3 | economic systems | Reading the lecture notes and related resources | Öğretim Yöntemleri: Tartışma |
| 4 | Economy of Turkey | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım |
| 5 | The roles of Fisheries in Economy of Turkey | Reading the lecture notes and related resources | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 6 | Aquaculture Production in Turkey | Reading the lecture notes and related resources, homework preparation | Öğretim Yöntemleri: Tartışma, Gösteri, Soru-Cevap |
| 7 | Seafood Consumption in Turkey, Internal and External Trade of Seafood | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Midterm exam | Study for midterm exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Basic concepts of marketing | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Market segmentation, determining of target market | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Marketing of agricultural products | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma, Gösteri |
| 12 | Demand, demand curve, price elasticity of demand | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Supply, supply curve, elasticity of supply | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Market equilibrium, consumer and producer surplus | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Marketing of seafood Iproducts | Reading the lecture notes and related resources | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 16 | Marketing of Seafood II | Reading the lecture notes and related. resources | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 17 | Final exam | Study for final exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||